Grow · free template

Demo Request Form

Sales demo request capturing company size, role, timeline and seat count, with routing for enterprise deals.

A ready-to-use lead generation & sales form for sales teams, agencies and independent consultants: 14 questions, 3 pages, 4 conditional rules.

Questions
14
Pages
3
Layouts
classic · card
Conditional rules
4
Typical time
3 min
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Live preview and test console

This is the real form. Answer it to test the 3 conditional rules — nothing is sent or stored.

Page 1 of 3About your company

Request a demo

Every question on this page is currently visible.

What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.

Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.

Who this template is for

Demo Request Form is built for sales teams, agencies and independent consultants who need to qualify inbound demand before anyone spends time on a call.

  • Sales teams, agencies and independent consultants working in lead generation & sales.
  • Teams who need to qualify inbound demand before anyone spends time on a call without writing code or paying for a custom build.
  • Anyone replacing unqualified enquiries clogging the pipeline with one structured record per enquiry.
  • Respondents are prospects arriving from ads, search and referrals — the form asks them 14 questions across 3 screens.
  • Mobile-heavy audiences, thanks to the one-question-per-screen card layout.

Why this form is useful

It removes the cost of unqualified enquiries clogging the pipeline and turns each submission into a record your team can act on immediately.

  • 8 questions are required, so submissions arrive complete instead of needing a follow-up email.
  • It collects a verified email address so replies and confirmations land.
  • It captures a phone number for urgent follow-up.
  • It pins the request to a specific date.
  • It captures a numeric value you can filter and sort on.
  • Conditional logic hides 4 questions until they are relevant — shorter forms convert better than long ones.
  • Splitting the form across 3 pages keeps each screen short and shows respondents how much is left.
  • Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of Demo Request Form lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  5. 5Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 4 conditional rules ship with it.

  • Features advanced show logic: if “Company size” is 500+ employees, the form dynamically exposes “Current tools and integration requirements”. Otherwise that question never appears.
  • Features advanced show logic: if “Company size” is 500+ employees, the form dynamically exposes “Do you need a security review as part of this evaluation?”. Otherwise that question never appears.
  • Features advanced show logic: if “Do you need a security review as part of this evaluation?” is Yes, the form dynamically exposes “Preferred contact for security questions”. Otherwise that question never appears.
  • Features conditional validation: if “When are you hoping to go live?” is Within 30 days, “Phone number” becomes mandatory before the form can be sent.
  • All 4 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

About this template

A demo request that only collects a name and email leaves the sales team guessing at fit and urgency until the call has already started. This form asks the questions a rep needs to prepare properly and route the request to the right person before it ever hits a calendar. Company size and role establish decision-making authority, while a dropdown for expected seat count gives a rough deal-size signal without asking for a budget figure this early. A timeline question separates people who are evaluating options for next year from those who need to be live within weeks, which changes how quickly the request should be worked. Because larger accounts usually need a named account executive rather than a generic calendar link, the form shows an extra field asking about current tools and integration needs whenever company size crosses into the enterprise range — that answer is exactly what an AE needs before the first call. A short note field lets the requester describe their use case in their own words, which is often more useful for prep than any of the structured fields combined.

What this form asks

Every question is editable — rename it, make it optional, or delete it entirely.

Page 1 — About your company

  • Full namerequired
  • Email addressrequired
  • Company namerequired
  • Your rolerequired
  • Company sizerequired

Page 2 — What you're evaluating

  • Estimated number of seats neededrequired
  • When are you hoping to go live?required
  • Phone number
  • What are you hoping to use this for?
  • Current tools and integration requirements

Page 3 — Scheduling

  • Do you need a security review as part of this evaluation?
  • Preferred contact for security questionsrequired
  • Preferred demo date
  • Preferred time of day

14 questions in total.

How the form changes as it's filled in

This template ships with 4 conditional rules, grouped into 3 behaviours driven by 3 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.

Driven by “Company size

  • Reveals questions

    If “Company size” is 500+ employees, the form reveals “Current tools and integration requirements” and “Do you need a security review as part of this evaluation?”.

Driven by “Do you need a security review as part of this evaluation?

  • Reveals questions

    If “Do you need a security review as part of this evaluation?” is Yes, the form reveals “Preferred contact for security questions”.

Driven by “When are you hoping to go live?

  • Makes answers required

    If “When are you hoping to go live?” is Within 30 days, “Phone number” becomes required before the form can be submitted.

Set it up step by step

  1. 1

    Route on company size and seat count together

    Send 500+ employee or high-seat requests straight to an account executive; route the rest to a shared SDR queue.

  2. 2

    Prioritise by timeline, not submission order

    Work 'immediate' and '30 day' requests first — a request marked 'just researching' can safely wait a day.

  3. 3

    Prep with the use-case field

    Read the open use-case answer before the call; it usually reveals the real objection before the rep has to ask.

  4. 4

    Loop in security early for enterprise

    If the security-review question is answered yes, send the Vendor Security Questionnaire alongside the calendar invite rather than after the first call.

Mistakes to avoid

  • Treating every request the same regardless of company size, which buries high-value deals in a generic queue.
  • Not asking about timeline, so urgent buyers wait behind lower-priority requests.
  • Skipping the integration-needs question for enterprise leads, leaving the AE unprepared for the first call.

What it pairs with

Most teams don't run this form on its own. These are the forms and systems it sits next to.

What to do with the responses

Route by size and timeline, send enterprise requests to a named AE with the security questionnaire attached, and follow up within one business day on anything marked urgent.

Works in both layouts

These pages cover the same subject ground as the demo request form, matched on the words people actually search for.

Frequently asked questions

How is this different from the B2B Qualification Form?

The qualification form scores general inbound leads for fit. This one is specifically for people ready to book a live product demo and includes scheduling details.

When should the security review question appear?

It's tied to company size here, but you can also trigger it from industry or a stated compliance requirement if that fits your buyer base better.

Do I need the phone number field for every request?

It's only required for urgent, 30-day timelines in this template — everyone else can be reached by email first.

Can I use this for a self-serve product too?

Yes, though for self-serve products a lighter version without the seat-count and security fields usually converts better.

Is the Demo Request Form template free to use?

Yes. You can preview and test Demo Request Form on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the Demo Request Form template ask for?

It asks 14 questions across 3 pages, 8 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the Demo Request Form form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this lead generation & sales form work?

4 conditional rules ship with the template: Features advanced show logic: if “Company size” is 500+ employees, the form dynamically exposes “Current tools and integration requirements”. Otherwise that question never appears. Features advanced show logic: if “Company size” is 500+ employees, the form dynamically exposes “Do you need a security review as part of this evaluation?”. Otherwise that question never appears. Features advanced show logic: if “Do you need a security review as part of this evaluation?” is Yes, the form dynamically exposes “Preferred contact for security questions”. Otherwise that question never appears. All rules are editable in the Logic tab.

Where do responses to the Demo Request Form form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the Demo Request Form form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

More forms teams pair with the demo request form.

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