Creative, Design & Media · community shared

Design Project Brief Form — shared by the community

Clara D. shared this 16-question build with 3 conditional rules already wired up. Test it below, then take a copy.

A ready-to-use creative, design & media form for studios, freelancers and creative agencies: 16 questions, 2 pages, 3 conditional rules.

Shared by
Clara D. · Non-profit programme lead
Questions
16
Replies
10
Copies taken
423
See the library version

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Live preview and test console

This is the real form. Answer it to test the 2 conditional rules — nothing is sent or stored.

Page 1 of 2Project

Design project brief

1 question is hidden by conditional logic right now — change an answer above to reveal it.

Works for you? Take Clara D.'s copy into your own workspace — questions, rules and settings included.

Who this template is for

Design Project Brief Form is built for studios, freelancers and creative agencies who need to brief a project properly before work starts.

  • Studios, freelancers and creative agencies working in creative, design & media.
  • Teams who need to brief a project properly before work starts without writing code or paying for a custom build.
  • Anyone replacing scope creep caused by an incomplete brief with one structured record per enquiry.
  • Respondents are clients and collaborators — the form asks them 16 questions across 2 screens.
  • Mobile-heavy audiences, thanks to the one-question-per-screen card layout.

Why this form is useful

It removes the cost of scope creep caused by an incomplete brief and turns each submission into a record your team can act on immediately.

  • 12 questions are required, so submissions arrive complete instead of needing a follow-up email.
  • It collects a verified email address so replies and confirmations land.
  • It accepts a document or photo upload as evidence.
  • It pins the request to a specific date.
  • It allows multiple selections without free text.
  • Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
  • Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.
  • Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of Design Project Brief Form lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Check the upload limits on the file question so respondents can attach what you actually need.
  5. 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  6. 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 3 conditional rules ship with it.

  • Features advanced show logic: if “Project type” is Website, the form dynamically exposes “Page count and CMS”. Otherwise that question never appears.
  • Features conditional validation: if “Project type” is Website, “Page count and CMS” becomes mandatory before the form can be sent.
  • Features advanced show logic: if “Is the copy ready?” is Needs writing, the form dynamically exposes “Copywriting add-on note”. Otherwise that question never appears.
  • All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

What this form asks

Page 1 — Project

  • Companyrequired
  • Full namerequired
  • Email addressrequired
  • Project typerequired
  • Page count and CMS
  • Goal in one sentencerequired
  • Audiencerequired
  • Deliverables neededrequired
  • Deadlinerequired

Page 2 — Direction

  • Budget rangerequired
  • Brands you admire
  • Brand assets upload
  • Is the copy ready?required
  • Copywriting add-on note
  • Decision makerrequired
  • Revision rounds acknowledgedrequired

Conditional logic in this build

  • WhenProject typeis Website, showPage count and CMS”.
  • WhenProject typeis Website, requirePage count and CMS”.
  • WhenIs the copy ready?is Needs writing, showCopywriting add-on note”.

Questions about this shared form

Should every client fill this in, even small jobs?

A shorter version helps even for small logo jobs — scope disputes happen at every project size.

What if the client refuses to name a decision maker?

Explain that it prevents wasted revisions; most clients agree once they understand the reasoning.

How many revision rounds is standard?

Two to three rounds is common; state the number explicitly in your contract, not just this form.

Can this replace a kickoff call?

It replaces the fact-finding part of the call, leaving the call free for creative discussion.

Is the Design Project Brief Form template free to use?

Yes. You can preview and test Design Project Brief Form on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the Design Project Brief Form template ask for?

It asks 16 questions across 2 pages, 12 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the Design Project Brief Form form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this creative, design & media form work?

3 conditional rules ship with the template: Features advanced show logic: if “Project type” is Website, the form dynamically exposes “Page count and CMS”. Otherwise that question never appears. Features conditional validation: if “Project type” is Website, “Page count and CMS” becomes mandatory before the form can be sent. Features advanced show logic: if “Is the copy ready?” is Needs writing, the form dynamically exposes “Copywriting add-on note”. Otherwise that question never appears. All rules are editable in the Logic tab.

Where do responses to the Design Project Brief Form form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the Design Project Brief Form form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

Can respondents upload files?

Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.