Brand Discovery — shared by the community
Priya N. shared this 33-question build with 4 conditional rules already wired up. Test it below, then take a copy.
A ready-to-use marketing & agency form for small teams who need a reliable intake process: 33 questions, 3 pages, 4 conditional rules.
- Shared by
- Priya N. · Operations lead
- Questions
- 33
- Replies
- 3
- Copies taken
- 248
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Live preview and test console
This is the real form. Answer it to test the flow — nothing is sent or stored.
Page 1 of 3 — The business today
This template runs as a straight sequence — no branching rules.
Works for you? Take Priya N.'s copy into your own workspace — questions, rules and settings included.
Who this template is for
Brand Discovery is built for small teams who need a reliable intake process who need to collect the same complete information from everyone.
- Small teams who need a reliable intake process working in marketing & agency.
- Teams who need to collect the same complete information from everyone without writing code or paying for a custom build.
- Anyone replacing chasing missing details over email with one structured record per enquiry.
- Respondents are the people you send it to — the form asks them 33 questions across 3 screens.
Why this form is useful
It removes the cost of chasing missing details over email and turns each submission into a record your team can act on immediately.
- 20 questions are required, so submissions arrive complete instead of needing a follow-up email.
- It accepts a document or photo upload as evidence.
- It pins the request to a specific date.
- It allows multiple selections without free text.
- It captures a numeric value you can filter and sort on.
- Conditional logic hides 4 questions until they are relevant — shorter forms convert better than long ones.
- Splitting the form across 3 pages keeps each screen short and shows respondents how much is left.
- Every response is stored, searchable and exportable, so nothing depends on one person's inbox.
How to use this template
From copy to live form is a few minutes of work, and every step is reversible.
- 1Press “Use this template” — a fresh copy of Brand Discovery lands in your workspace, ready to edit.
- 2Rename or delete any question, and change what is required. Nothing here is fixed.
- 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
- 4Check the upload limits on the file question so respondents can attach what you actually need.
- 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
- 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.
Logic and conditions blueprint
Exactly how this form behaves as it is answered — 4 conditional rules ship with it.
- Features conditional validation: if “Is this a rebrand or a first brand?” is Rebrand, “What is being kept from the current brand” becomes mandatory before the form can be sent.
- Features conditional validation: if “Does anyone outside the project team have a veto?” is Yes, “Who has a veto, and over what” becomes mandatory before the form can be sent.
- Features conditional validation: if “Do brand assets exist today?” is Yes, “Where the files live” becomes mandatory before the form can be sent.
- Features conditional validation: if “Has a naming change been discussed?” is Yes, “What has been considered so far” becomes mandatory before the form can be sent.
- All 4 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.
What this form asks
Page 1 — The business today
- Company namerequired
- Website
- What you sell, in plain wordsrequired
- Who buys itrequired
- How customers find you todayrequired
- People in the team
- Where is the business right now?required
- Is this a rebrand or a first brand?required
- What is being kept from the current brand
- Completed byrequired
- Rolerequired
Page 2 — Positioning and voice
- Why customers choose you over the alternativesrequired
- Why prospects say norequired
- Three words you want associated with the brandrequired
- Three words you never want associated with itrequired
- How formal should the voice be?required
- Brands you admire, and what for
- Things your brand should never do
- Competitor you are most often confused with
- Has a naming change been discussed?required
- What has been considered so far
Page 3 — Assets, budget and decisions
- Do brand assets exist today?required
- Where the files live
- What existsrequired
- What must be kept, whatever happens
- What everyone in the business dislikes
- What this project needs to producerequired
- Budget rangerequired
- Date it needs to be in use by
- Who makes the final decisionrequired
- Does anyone outside the project team have a veto?required
- Who has a veto, and over what
- Attach existing assets or examples
Conditional logic in this build
- When “Is this a rebrand or a first brand?” is Rebrand, require “What is being kept from the current brand”.
- When “Does anyone outside the project team have a veto?” is Yes, require “Who has a veto, and over what”.
- When “Do brand assets exist today?” is Yes, require “Where the files live”.
- When “Has a naming change been discussed?” is Yes, require “What has been considered so far”.
Questions about this shared form
How is this different from a design project brief?
A design brief scopes a deliverable. Discovery is upstream: positioning, voice, competitors and decision rights, before anyone designs anything.
Who should fill it in?
The person who decides, ideally with input from sales. Answers from someone without authority tend to be overturned later.
Is it too long for a small business?
Three pages, and it can be finished in two sittings. It is still shorter than the two extra concept rounds a thin brief causes.
What if the client cannot name a budget?
'Not decided' is an allowed answer, and it tells you to present options at different scopes rather than one proposal.
Is the Brand Discovery template free to use?
Yes. You can preview and test Brand Discovery on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.
What does the Brand Discovery template ask for?
It asks 33 questions across 3 pages, 20 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.
Can I edit the Brand Discovery form after copying it?
Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic layout, restyle it to match your brand, and set who gets notified on each submission.
How does the conditional logic in this marketing & agency form work?
4 conditional rules ship with the template: Features conditional validation: if “Is this a rebrand or a first brand?” is Rebrand, “What is being kept from the current brand” becomes mandatory before the form can be sent. Features conditional validation: if “Does anyone outside the project team have a veto?” is Yes, “Who has a veto, and over what” becomes mandatory before the form can be sent. Features conditional validation: if “Do brand assets exist today?” is Yes, “Where the files live” becomes mandatory before the form can be sent. All rules are editable in the Logic tab.
Where do responses to the Brand Discovery form go?
Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.
Can I embed the Brand Discovery form on my own website?
Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.
Can respondents upload files?
Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.
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