Email Campaign QA Checklist — shared by the community
Sam B. shared this 14-question build with 3 conditional rules already wired up. Test it below, then take a copy.
A ready-to-use marketing & agency form for small teams who need a reliable intake process: 14 questions, 3 pages, 3 conditional rules.
- Shared by
- Sam B. · Customer success
- Questions
- 14
- Replies
- 8
- Copies taken
- 821
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Live preview and test console
This is the real form. Answer it to test the 2 conditional rules — nothing is sent or stored.
Page 1 of 3 — Identify the Send
Every question on this page is currently visible.
Works for you? Take Sam B.'s copy into your own workspace — questions, rules and settings included.
Who this template is for
Email Campaign QA Checklist is built for small teams who need a reliable intake process who need to collect the same complete information from everyone.
- Small teams who need a reliable intake process working in marketing & agency.
- Teams who need to collect the same complete information from everyone without writing code or paying for a custom build.
- Anyone replacing chasing missing details over email with one structured record per enquiry.
- Respondents are the people you send it to — the form asks them 14 questions across 3 screens.
- Mobile-heavy audiences, thanks to the one-question-per-screen card layout.
Why this form is useful
It removes the cost of chasing missing details over email and turns each submission into a record your team can act on immediately.
- 9 questions are required, so submissions arrive complete instead of needing a follow-up email.
- It accepts a document or photo upload as evidence.
- It allows multiple selections without free text.
- Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
- Splitting the form across 3 pages keeps each screen short and shows respondents how much is left.
- Every response is stored, searchable and exportable, so nothing depends on one person's inbox.
How to use this template
From copy to live form is a few minutes of work, and every step is reversible.
- 1Press “Use this template” — a fresh copy of Email Campaign QA Checklist lands in your workspace, ready to edit.
- 2Rename or delete any question, and change what is required. Nothing here is fixed.
- 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
- 4Check the upload limits on the file question so respondents can attach what you actually need.
- 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
- 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.
Logic and conditions blueprint
Exactly how this form behaves as it is answered — 3 conditional rules ship with it.
- Features advanced show logic: if “Overall QA Result” is Failed Checks, the form dynamically exposes “Failed Checks and Retest Notes”. Otherwise that question never appears.
- Features advanced show logic: if “Unsubscribe Test Result” is Failed, the form dynamically exposes “Unsubscribe Failure Details”. Otherwise that question never appears.
- Features conditional validation: if “Release Decision” is Ready to Send, “Approval Record” becomes mandatory before the form can be sent.
- All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.
What this form asks
Page 1 — Identify the Send
- Campaign Namerequired
- Build or Test Referencerequired
- QA Reviewerrequired
- Scheduled Send and Time Zonerequired
Page 2 — Record Test Results
- Audience and Suppressionsrequired
- Passed QA Checks
- Overall QA Resultrequired
- Failed Checks and Retest Notes
- Unsubscribe Test Resultrequired
- Unsubscribe Failure Details
- QA Evidence
Page 3 — Make the Release Decision
- Release Decisionrequired
- Release Approverrequired
- Approval Record
Conditional logic in this build
- When “Overall QA Result” is Failed Checks, show “Failed Checks and Retest Notes”.
- When “Unsubscribe Test Result” is Failed, show “Unsubscribe Failure Details”.
- When “Release Decision” is Ready to Send, require “Approval Record”.
Questions about this shared form
Does this replace a campaign brief?
No. Use Marketing Campaign Brief to agree on the objective, audience, message, and timing. This checklist verifies that the finished email and sending settings match that plan.
Which email clients should we test?
Prioritize the clients and devices your audience actually uses, then include a mobile view and a desktop view. Record the tested environments in QA Evidence so the approver can see the coverage.
Can we approve a campaign with unchecked items?
Only if those items are genuinely inapplicable and the approver records why in Approval Record. Unfinished testing requires Hold for Testing; a failed check requires a fix and retest.
Will the form block a campaign from sending?
No. The conditional rules collect relevant details and require an approval record for Ready to Send. Your team must enforce the hold in the sending platform and review any conflicting answers before release.
Is the Email Campaign QA Checklist template free to use?
Yes. You can preview and test Email Campaign QA Checklist on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.
What does the Email Campaign QA Checklist template ask for?
It asks 14 questions across 3 pages, 9 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.
Can I edit the Email Campaign QA Checklist form after copying it?
Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.
How does the conditional logic in this marketing & agency form work?
3 conditional rules ship with the template: Features advanced show logic: if “Overall QA Result” is Failed Checks, the form dynamically exposes “Failed Checks and Retest Notes”. Otherwise that question never appears. Features advanced show logic: if “Unsubscribe Test Result” is Failed, the form dynamically exposes “Unsubscribe Failure Details”. Otherwise that question never appears. Features conditional validation: if “Release Decision” is Ready to Send, “Approval Record” becomes mandatory before the form can be sent. All rules are editable in the Logic tab.
Where do responses to the Email Campaign QA Checklist form go?
Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.
Can I embed the Email Campaign QA Checklist form on my own website?
Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.
Can respondents upload files?
Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.
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