Marketing & Agency · community shared

SEO Audit Intake Form — shared by the community

Dev A. shared this 13-question build with 3 conditional rules already wired up. Test it below, then take a copy.

A ready-to-use marketing & agency form for small teams who need a reliable intake process: 13 questions, 3 pages, 3 conditional rules.

Shared by
Dev A. · Freelance consultant
Questions
13
Replies
6
Copies taken
579
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Live preview and test console

This is the real form. Answer it to test the 3 conditional rules — nothing is sent or stored.

Page 1 of 3Site and Priorities

Scope Your SEO Audit

Enter the main public site. Note additional properties in Implementation Constraints.

Pick the main focus; this is a starting point, not a final scope agreement.

Name the outcome, intended audience, and up to five important page URLs. Avoid ranking goals without a business purpose.

1 question is hidden by conditional logic right now — change an answer above to reveal it.

Works for you? Take Dev A.'s copy into your own workspace — questions, rules and settings included.

Who this template is for

SEO Audit Intake Form is built for small teams who need a reliable intake process who need to collect the same complete information from everyone.

  • Small teams who need a reliable intake process working in marketing & agency.
  • Teams who need to collect the same complete information from everyone without writing code or paying for a custom build.
  • Anyone replacing chasing missing details over email with one structured record per enquiry.
  • Respondents are the people you send it to — the form asks them 13 questions across 3 screens.
  • Mobile-heavy audiences, thanks to the one-question-per-screen card layout.

Why this form is useful

It removes the cost of chasing missing details over email and turns each submission into a record your team can act on immediately.

  • 7 questions are required, so submissions arrive complete instead of needing a follow-up email.
  • It collects a verified email address so replies and confirmations land.
  • It accepts a document or photo upload as evidence.
  • It pins the request to a specific date.
  • Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
  • Splitting the form across 3 pages keeps each screen short and shows respondents how much is left.
  • Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of SEO Audit Intake Form lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Check the upload limits on the file question so respondents can attach what you actually need.
  5. 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  6. 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 3 conditional rules ship with it.

  • Features advanced show logic: if “Primary Audit Focus” is Local SEO, the form dynamically exposes “Target Locations”. Otherwise that question never appears.
  • Features advanced show logic: if “Main Reason for the Audit” is Recent site change, the form dynamically exposes “Recent Change Details”. Otherwise that question never appears.
  • Features advanced show logic: if “Search Data Access” is Can share exports, the form dynamically exposes “Existing Reports or Exports”. Otherwise that question never appears.
  • All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

What this form asks

Page 1 — Site and Priorities

  • Primary Contactrequired
  • Contact Emailrequired
  • Website URLrequired
  • Primary Audit Focusrequired
  • Business Goal and Priority Pagesrequired
  • Target Locations

Page 2 — History and Evidence

  • Main Reason for the Auditrequired
  • Recent Change Details
  • Observed Symptoms
  • Search Data Accessrequired
  • Existing Reports or Exports

Page 3 — Delivery and Limits

  • Implementation Constraints
  • Requested Findings Date

Conditional logic in this build

  • WhenPrimary Audit Focusis Local SEO, showTarget Locations”.
  • WhenMain Reason for the Auditis Recent site change, showRecent Change Details”.
  • WhenSearch Data Accessis Can share exports, showExisting Reports or Exports”.

Questions about this shared form

Can clients complete this without technical SEO knowledge?

Yes. Ask them to describe outcomes and symptoms in their own words. “Not sure” is a useful access answer, and technical details can be confirmed with the site owner afterward.

Should this form collect account passwords?

No. Record access readiness here, then arrange account invitations with appropriate permissions through your approved process. Uploaded reports should also be checked for sensitive information.

What if the audit is part of a redesign?

Connect this intake to the Website Redesign Brief. Use this form for search evidence and audit scope, and the redesign brief for project requirements, site structure, and launch planning.

Does a full-site review include every SEO discipline?

Not automatically. Confirm the included properties, technical checks, content review depth, and any local or off-site analysis in a separate scope summary before work begins.

Is the SEO Audit Intake Form template free to use?

Yes. You can preview and test SEO Audit Intake Form on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the SEO Audit Intake Form template ask for?

It asks 13 questions across 3 pages, 7 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the SEO Audit Intake Form form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this marketing & agency form work?

3 conditional rules ship with the template: Features advanced show logic: if “Primary Audit Focus” is Local SEO, the form dynamically exposes “Target Locations”. Otherwise that question never appears. Features advanced show logic: if “Main Reason for the Audit” is Recent site change, the form dynamically exposes “Recent Change Details”. Otherwise that question never appears. Features advanced show logic: if “Search Data Access” is Can share exports, the form dynamically exposes “Existing Reports or Exports”. Otherwise that question never appears. All rules are editable in the Logic tab.

Where do responses to the SEO Audit Intake Form form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the SEO Audit Intake Form form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

Can respondents upload files?

Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.