Marketing Campaign Brief — shared by the community
Sam B. shared this 35-question build with 4 conditional rules already wired up. Test it below, then take a copy.
A ready-to-use marketing & agency form for small teams who need a reliable intake process: 35 questions, 3 pages, 4 conditional rules.
- Shared by
- Sam B. · Customer success
- Questions
- 35
- Replies
- 8
- Copies taken
- 425
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Live preview and test console
This is the real form. Answer it to test the flow — nothing is sent or stored.
Page 1 of 3 — Audience and offer
This template runs as a straight sequence — no branching rules.
Works for you? Take Sam B.'s copy into your own workspace — questions, rules and settings included.
Who this template is for
Marketing Campaign Brief is built for small teams who need a reliable intake process who need to collect the same complete information from everyone.
- Small teams who need a reliable intake process working in marketing & agency.
- Teams who need to collect the same complete information from everyone without writing code or paying for a custom build.
- Anyone replacing chasing missing details over email with one structured record per enquiry.
- Respondents are the people you send it to — the form asks them 35 questions across 3 screens.
Why this form is useful
It removes the cost of chasing missing details over email and turns each submission into a record your team can act on immediately.
- 21 questions are required, so submissions arrive complete instead of needing a follow-up email.
- It collects a verified email address so replies and confirmations land.
- It accepts a document or photo upload as evidence.
- It pins the request to a specific date.
- It allows multiple selections without free text.
- It captures a numeric value you can filter and sort on.
- Conditional logic hides 4 questions until they are relevant — shorter forms convert better than long ones.
- Splitting the form across 3 pages keeps each screen short and shows respondents how much is left.
How to use this template
From copy to live form is a few minutes of work, and every step is reversible.
- 1Press “Use this template” — a fresh copy of Marketing Campaign Brief lands in your workspace, ready to edit.
- 2Rename or delete any question, and change what is required. Nothing here is fixed.
- 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
- 4Check the upload limits on the file question so respondents can attach what you actually need.
- 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
- 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.
Logic and conditions blueprint
Exactly how this form behaves as it is answered — 4 conditional rules ship with it.
- Features conditional validation: if “Is there an existing baseline for this metric?” is Yes, “Current baseline figure” becomes mandatory before the form can be sent.
- Features conditional validation: if “Does anything need legal or regulatory review?” is Yes, “What needs reviewing, and by whom” becomes mandatory before the form can be sent.
- Features conditional validation: if “Is the launch date fixed?” is Yes, tied to an event or deadline, “What the date is tied to” becomes mandatory before the form can be sent.
- Features conditional validation: if “Are assets available to use?” is No, everything must be made, “What has to be produced” becomes mandatory before the form can be sent.
- All 4 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.
What this form asks
Page 1 — Audience and offer
- Campaign namerequired
- Company or brandrequired
- What is being promotedrequired
- Who it is for, described as peoplerequired
- What they do instead todayrequired
- The offerrequired
- Why it deserves attention now
- Main competitor to be aware of
- Brief written byrequired
- Contact emailrequired
Page 2 — Result and reach
- The one result that matters mostrequired
- Is there an existing baseline for this metric?required
- Current baseline figure
- Target figurerequired
- How it will be measuredrequired
- Channels in playrequired
- Media budgetrequired
- Production budget
- Countries or regions
- Languages needed
- Anything that must not be done
Page 3 — Assets, approvals and dates
- Launch daterequired
- End date
- Is the launch date fixed?required
- What the date is tied to
- Are assets available to use?required
- What has to be produced
- Where brand guidelines live
- Does anything need legal or regulatory review?required
- What needs reviewing, and by whom
- Who approves creativerequired
- Who approves spendrequired
- Rounds of review expected
- What would count as failurerequired
- Attach guidelines, past results or assets
Conditional logic in this build
- When “Is there an existing baseline for this metric?” is Yes, require “Current baseline figure”.
- When “Does anything need legal or regulatory review?” is Yes, require “What needs reviewing, and by whom”.
- When “Is the launch date fixed?” is Yes, tied to an event or deadline, require “What the date is tied to”.
- When “Are assets available to use?” is No, everything must be made, require “What has to be produced”.
Questions about this shared form
How is this different from a client project brief?
A project brief scopes a piece of work. A campaign brief is about reaching a specific audience with an offer to move a measurable number by a date.
Is it for agencies or in-house teams?
Both. Agencies send it to clients before scoping; in-house teams use it to make their own requests to a creative team specific.
What if the client has no baseline?
Record that honestly and agree a measurement period before launch, or the campaign will be judged on impressions by default.
Should it include creative direction?
Keep it to constraints and the offer. Execution belongs in the ad creative or content request, once the brief is agreed.
Is the Marketing Campaign Brief template free to use?
Yes. You can preview and test Marketing Campaign Brief on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.
What does the Marketing Campaign Brief template ask for?
It asks 35 questions across 3 pages, 21 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.
Can I edit the Marketing Campaign Brief form after copying it?
Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic layout, restyle it to match your brand, and set who gets notified on each submission.
How does the conditional logic in this marketing & agency form work?
4 conditional rules ship with the template: Features conditional validation: if “Is there an existing baseline for this metric?” is Yes, “Current baseline figure” becomes mandatory before the form can be sent. Features conditional validation: if “Does anything need legal or regulatory review?” is Yes, “What needs reviewing, and by whom” becomes mandatory before the form can be sent. Features conditional validation: if “Is the launch date fixed?” is Yes, tied to an event or deadline, “What the date is tied to” becomes mandatory before the form can be sent. All rules are editable in the Logic tab.
Where do responses to the Marketing Campaign Brief form go?
Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.
Can I embed the Marketing Campaign Brief form on my own website?
Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.
Can respondents upload files?
Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.
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