Ad Creative Request
Request paid ad creative: platform and placements, sizes and specs, the offer and headline direction, assets, spend, launch date and approvals.
A ready-to-use marketing & agency form for small teams who need a reliable intake process: 24 questions, 2 pages, 4 conditional rules.
- Questions
- 24
- Pages
- 2
- Layouts
- classic
- Time to complete
- ≈ 9 min
- Conditional rules
- 4
Searches this template answers
- ad creative request form
- paid ad design request form online
- advertising creative brief form
- display ad request form
- ad asset request form marketing
Also filed under
Live preview and test console
This is the real form. Answer it to test the flow — nothing is sent or stored.
Page 1 of 2 — Campaign and message
This template runs as a straight sequence — no branching rules.
Compliance checklist
- Payment items priced — passingEvery payment question charges a real amount, so a submission always records a payment.
- Conditional logic resolves — passingEvery rule points at a question or page that exists in this template.
- Legal text not required — passingThis template collects neither health nor regulated financial information.
- Question labels unique — passingLogic and exports address questions by label, so duplicates are ambiguous.
What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.
Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.
Who this template is for
Ad Creative Request is built for small teams who need a reliable intake process who need to collect the same complete information from everyone.
- Small teams who need a reliable intake process working in marketing & agency.
- Teams who need to collect the same complete information from everyone without writing code or paying for a custom build.
- Anyone replacing chasing missing details over email with one structured record per enquiry.
- Respondents are the people you send it to — the form asks them 24 questions across 2 screens.
Why this form is useful
It removes the cost of chasing missing details over email and turns each submission into a record your team can act on immediately.
- 16 questions are required, so submissions arrive complete instead of needing a follow-up email.
- It accepts a document or photo upload as evidence.
- It pins the request to a specific date.
- It allows multiple selections without free text.
- It captures a numeric value you can filter and sort on.
- Conditional logic hides 4 questions until they are relevant — shorter forms convert better than long ones.
- Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.
- Every response is stored, searchable and exportable, so nothing depends on one person's inbox.
How to use this template
From copy to live form is a few minutes of work, and every step is reversible.
- 1Press “Use this template” — a fresh copy of Ad Creative Request lands in your workspace, ready to edit.
- 2Rename or delete any question, and change what is required. Nothing here is fixed.
- 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
- 4Check the upload limits on the file question so respondents can attach what you actually need.
- 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
- 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.
Logic and conditions blueprint
Exactly how this form behaves as it is answered — 4 conditional rules ship with it.
- Features conditional validation: if “Can existing assets be adapted?” is No, new assets needed, “What has to be produced” becomes mandatory before the form can be sent.
- Features conditional validation: if “Are variations needed for testing?” is Yes, “What the variations should differ on” becomes mandatory before the form can be sent.
- Features conditional validation: if “Is video included?” is Yes, “Maximum video length” becomes mandatory before the form can be sent.
- Features conditional validation: if “Must a price, claim or expiry appear?” is Yes, “The exact wording, as it must appear” becomes mandatory before the form can be sent.
- All 4 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.
About this template
Ad creative gets rejected for boring reasons: wrong ratio, too much text on the image, a headline three characters over the limit. This form collects the specifications with the idea so the work is usable the first time. The first page covers the campaign context: the campaign it belongs to, the product and offer, the audience, the action the ad should drive, the destination page, and the tracking or naming convention the media team uses. It asks for headline direction rather than final copy, plus any claim, price or expiry that must appear, and anything that legally must be included. The second page is the production detail: platforms and placements, the sizes and ratios needed, video length limits, whether captions or subtitles are required, whether existing assets can be adapted, spend behind the creative, how many variations for testing and what the variations should differ on. Approvals and the launch date close it. Platform policies change often, so the form asks which placements are in play rather than listing rules that will date.
What this form asks
Every question is editable — rename it, make it optional, or delete it entirely.
Page 1 — Campaign and message
- Campaign namerequired
- Product or offerrequired
- Who it is aimed atrequired
- Action the ad should driverequired
- Destination pagerequired
- Tracking or naming convention
- Headline directionrequired
- Must a price, claim or expiry appear?required
- The exact wording, as it must appear
- Anything that must be included for compliance
Page 2 — Formats, spend and approval
- Platforms and placementsrequired
- Sizes and ratios neededrequired
- Is video included?required
- Maximum video length
- Are captions or subtitles required?required
- Can existing assets be adapted?required
- What has to be produced
- Spend behind this creative
- Are variations needed for testing?required
- What the variations should differ on
- Assets needed byrequired
- Launch daterequired
- Who approves the creativerequired
- Attach brand guidelines or reference ads
24 questions in total.
Example of a completed ad creative request form
Shows how a paid ad might be briefed, from the audience and offer to the sizes needed.
- Campaign name
- Spring Refresh Launch
- Product or offer
- Spring homeware collection, 15% off
- Who it is aimed at
- Homeowners aged 30-55 interested in seasonal decor
- Action the ad should drive
- Click to shop
- Destination page
- example.com/spring-collection
- Sizes and ratios needed
- 1080x1080, 1920x1080
- Spend behind this creative
- 8000
- Assets needed by
- 2026-03-25
- Launch date
- 2026-04-01
Sample data — no real people, addresses or records are shown.
How the form changes as it's filled in
This template ships with 4 conditional rules, grouped into 4 behaviours driven by 4 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.
Driven by “Can existing assets be adapted?”
- Makes answers required
If “Can existing assets be adapted?” is No, new assets needed, “What has to be produced” becomes required before the form can be submitted.
Driven by “Are variations needed for testing?”
- Makes answers required
If “Are variations needed for testing?” is Yes, “What the variations should differ on” becomes required before the form can be submitted.
Driven by “Is video included?”
- Makes answers required
If “Is video included?” is Yes, “Maximum video length” becomes required before the form can be submitted.
Driven by “Must a price, claim or expiry appear?”
- Makes answers required
If “Must a price, claim or expiry appear?” is Yes, “The exact wording, as it must appear” becomes required before the form can be submitted.
Set it up step by step
- 1
Ask for direction, not copy
Requesters supplying final headlines usually break character limits; give the angle and let the writer fit the placement.
- 2
List placements, not just platforms
Feed, stories and reels need different ratios, and naming the placement is what prevents a reshoot.
- 3
Set the assets-needed date earlier
Two separate dates — assets in, campaign live — stop trafficking being squeezed into launch morning.
- 4
Name what variations test
Testing works when variations differ on one thing; the field makes the requester decide which.
Mistakes to avoid
- Requesting one size, then needing four more the day the campaign goes live.
- Putting mandatory pricing text in an image where a platform's rules or a crop will break it.
- Ordering five variations that differ on everything, so the test result explains nothing.
What it pairs with
Most teams don't run this form on its own. These are the forms and systems it sits next to.
What to do with the responses
Produce the sizes listed, get the named approval, traffic the assets before the launch date, and report performance by variation against the campaign brief.
Works in this layout
Forms that overlap this one
These pages cover the same subject ground as the ad creative request, matched on the words people actually search for.
Marketing Campaign Brief
advertisingagencyapprovalassetbrief
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agencybriefcampaignclientcontent
Social Content Request
agencyassetbriefcampaignclient
Case Study Consent
agencyapprovalbriefcampaignclient
Influencer Brief
agencybriefcampaignclientcontent
Brand Discovery
agencyassetbriefcampaignclient
Privacy & compliance
This form takes money. Card details are handled by the payment provider and never stored in your response data — you keep the order details, not the card number.
Frequently asked questions
How is this different from a social content request?
Social content is an organic post with a message and a date. This is paid creative with placements, ratios, spend and test variations behind it.
Should it list platform rules?
No. Those change constantly. Capture the placements and let whoever produces the assets apply the current specifications.
Who writes the final headline?
Whoever produces the ad, within the direction and any mandatory wording given here. That keeps copy inside character limits.
Can one request cover several campaigns?
Keep it to one campaign so approvals, spend and launch dates stay unambiguous; the campaign brief holds the wider plan.
Is the Ad Creative Request template free to use?
Yes. You can preview and test Ad Creative Request on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.
What does the Ad Creative Request template ask for?
It asks 24 questions across 2 pages, 16 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.
Can I edit the Ad Creative Request form after copying it?
Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic layout, restyle it to match your brand, and set who gets notified on each submission.
How does the conditional logic in this marketing & agency form work?
4 conditional rules ship with the template: Features conditional validation: if “Can existing assets be adapted?” is No, new assets needed, “What has to be produced” becomes mandatory before the form can be sent. Features conditional validation: if “Are variations needed for testing?” is Yes, “What the variations should differ on” becomes mandatory before the form can be sent. Features conditional validation: if “Is video included?” is Yes, “Maximum video length” becomes mandatory before the form can be sent. All rules are editable in the Logic tab.
Where do responses to the Ad Creative Request form go?
Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.
Can I embed the Ad Creative Request form on my own website?
Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.
Can respondents upload files?
Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.
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