Grow · free template

Google Business Profile Setup Form

Organise hours, categories and service areas for a local listing.

A ready-to-use lead generation & sales form for sales teams, agencies and independent consultants: 15 questions, 2 pages, 3 conditional rules.

Questions
15
Pages
2
Layouts
classic · card
Conditional rules
3
Typical time
5 min
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Live preview and test console

This is the real form. Answer it to test the 3 conditional rules — nothing is sent or stored.

Page 1 of 2Business basics

Google Business Profile details

Exactly as it appears on your signage and website.

Include your country code.

2 questions are hidden by conditional logic right now — change an answer above to reveal them.

What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.

Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.

Who this template is for

Google Business Profile Setup Form is built for sales teams, agencies and independent consultants who need to qualify inbound demand before anyone spends time on a call.

  • Sales teams, agencies and independent consultants working in lead generation & sales.
  • Teams who need to qualify inbound demand before anyone spends time on a call without writing code or paying for a custom build.
  • Anyone replacing unqualified enquiries clogging the pipeline with one structured record per enquiry.
  • Respondents are prospects arriving from ads, search and referrals — the form asks them 15 questions across 2 screens.
  • Mobile-heavy audiences, thanks to the one-question-per-screen card layout.

Why this form is useful

It removes the cost of unqualified enquiries clogging the pipeline and turns each submission into a record your team can act on immediately.

  • 8 questions are required, so submissions arrive complete instead of needing a follow-up email.
  • It collects a verified email address so replies and confirmations land.
  • It captures a phone number for urgent follow-up.
  • It captures a full postal address.
  • It captures a numeric value you can filter and sort on.
  • Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
  • Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.
  • Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of Google Business Profile Setup Form lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  5. 5Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 3 conditional rules ship with it.

  • Features advanced show logic: if “Service model” is Service radius, the form dynamically exposes “Service radius in miles”. Otherwise that question never appears.
  • Features advanced show logic: if “Service model” is Multiple locations, the form dynamically exposes “How many locations?”. Otherwise that question never appears.
  • Features advanced show logic: if “Open on Sunday?” is Yes, the form dynamically exposes “Sunday hours”. Otherwise that question never appears.
  • All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

About this template

A map listing outranks a website for most local searches, and it is won on completeness rather than cleverness. This form collects everything the profile asks for in one pass so the listing can be filled in a single sitting instead of over three weeks of half-finished edits. Name, address and phone are captured exactly as they should appear everywhere else, because inconsistency across directories is the most common reason a listing underperforms. The service-area question branches: a storefront gives hours, while a mobile business gives a radius and the towns it covers, which is what feeds the profile's service-area settings. Hours are captured separately for weekdays, Saturday and Sunday, since weekend hours are where most listings go stale and where customers most often check. The primary category matters more than any other single field, so it is asked plainly with an example. A photo-count goal closes the form, because listings with more than ten current photos are meaningfully more likely to be chosen.

What this form asks

Every question is editable — rename it, make it optional, or delete it entirely.

Page 1 — Business basics

  • Business namerequired
  • Business address
  • Service modelrequired
  • Service radius in miles
  • How many locations?
  • Phone numberrequired
  • Website URLrequired
  • Primary categoryrequired

Page 2 — Hours and coverage

  • Monday to Friday hoursrequired
  • Saturday hours
  • Open on Sunday?required
  • Sunday hours
  • Towns and neighbourhoods you serve, one per line
  • Photo count goal
  • Email addressrequired

15 questions in total.

How the form changes as it's filled in

This template ships with 3 conditional rules, grouped into 3 behaviours driven by 2 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.

Driven by “Service model

  • Reveals questions

    If “Service model” is Service radius, the form reveals “Service radius in miles”.

  • Reveals questions

    If “Service model” is Multiple locations, the form reveals “How many locations?”.

Driven by “Open on Sunday?

  • Reveals questions

    If “Open on Sunday?” is Yes, the form reveals “Sunday hours”.

Set it up step by step

  1. 1

    Match the details everywhere

    Copy the exact name, address and phone into your website footer and every directory listing.

  2. 2

    Set the confirmation message

    Use: "GMB audit checklist sent to your email." and link the local SEO article.

  3. 3

    Fill the profile in one sitting

    A complete listing beats a partially edited one, and completeness is the part you control.

Mistakes to avoid

  • Adding keywords to the business name, which risks suspension.
  • Leaving holiday and weekend hours out of date.
  • Choosing a broad primary category when a specific one describes the business better.

What it pairs with

Most teams don't run this form on its own. These are the forms and systems it sits next to.

What to do with the responses

Publish the profile, add ten photos in the first week, then start requesting reviews — recency of both is what keeps a listing visible.

Works in both layouts

These pages cover the same subject ground as the google business profile setup form, matched on the words people actually search for.

Frequently asked questions

Do I need a physical address?

No. Service-area businesses can hide the address and set a radius or list the towns they cover.

How many photos are enough?

Ten to start, then a few every month. Recent photos of actual jobs outperform stock imagery by a wide margin.

Does the primary category really matter?

It is the strongest single relevance signal in the profile. Choose the most specific category that genuinely fits.

How often should details be reviewed?

Quarterly, plus before every holiday period when hours change.

Is the Google Business Profile Setup Form template free to use?

Yes. You can preview and test Google Business Profile Setup Form on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the Google Business Profile Setup Form template ask for?

It asks 15 questions across 2 pages, 8 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the Google Business Profile Setup Form form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this lead generation & sales form work?

3 conditional rules ship with the template: Features advanced show logic: if “Service model” is Service radius, the form dynamically exposes “Service radius in miles”. Otherwise that question never appears. Features advanced show logic: if “Service model” is Multiple locations, the form dynamically exposes “How many locations?”. Otherwise that question never appears. Features advanced show logic: if “Open on Sunday?” is Yes, the form dynamically exposes “Sunday hours”. Otherwise that question never appears. All rules are editable in the Logic tab.

Where do responses to the Google Business Profile Setup Form form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the Google Business Profile Setup Form form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

More forms teams pair with the google business profile setup form.

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