Customer Review Request Form
Queue happy customers for a review on the right platform.
A ready-to-use surveys & feedback form for product, support and customer-experience teams: 11 questions, 2 pages, 3 conditional rules.
- Questions
- 11
- Pages
- 2
- Layouts
- classic · card
- Conditional rules
- 3
- Typical time
- 2 min
Searches this template answers
Live preview and test console
This is the real form. Answer it to test the 3 conditional rules — nothing is sent or stored.
Page 1 of 2 — The customer
1 question is hidden by conditional logic right now — change an answer above to reveal it.
What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.
Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.
Who this template is for
Customer Review Request Form is built for product, support and customer-experience teams who need to measure satisfaction and capture the reason behind every score.
- Product, support and customer-experience teams working in surveys & feedback.
- Teams who need to measure satisfaction and capture the reason behind every score without writing code or paying for a custom build.
- Anyone replacing ratings with no context, so nothing actionable comes out of them with one structured record per enquiry.
- Respondents are customers, users and members — the form asks them 11 questions across 2 screens.
- Mobile-heavy audiences, thanks to the one-question-per-screen card layout.
Why this form is useful
It removes the cost of ratings with no context, so nothing actionable comes out of them and turns each submission into a record your team can act on immediately.
- 6 questions are required, so submissions arrive complete instead of needing a follow-up email.
- It collects a verified email address so replies and confirmations land.
- It captures a phone number for urgent follow-up.
- It pins the request to a specific date.
- Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
- Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.
- Every response is stored, searchable and exportable, so nothing depends on one person's inbox.
How to use this template
From copy to live form is a few minutes of work, and every step is reversible.
- 1Press “Use this template” — a fresh copy of Customer Review Request Form lands in your workspace, ready to edit.
- 2Rename or delete any question, and change what is required. Nothing here is fixed.
- 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
- 4Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
- 5Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.
Logic and conditions blueprint
Exactly how this form behaves as it is answered — 3 conditional rules ship with it.
- Features advanced show logic: if “How happy did they seem?” is Needs a discussion, the form dynamically exposes “What went wrong?”. Otherwise that question never appears.
- Features advanced show logic: if “How happy did they seem?” is not Needs a discussion, the form dynamically exposes “Preferred review platform”. Otherwise that question never appears.
- Features advanced show logic: if “Preferred review platform” is Other, the form dynamically exposes “Which platform?”. Otherwise that question never appears.
- All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.
About this template
Reviews arrive when you ask, and asking works best immediately after a job the customer was happy with. This internal form is what your crew fills in from the truck: who the customer is, how to reach them, when the work finished, and how happy they seemed. That satisfaction question is the gate — anyone marked as needing a discussion gets a phone call from you instead of a review link, which is how a mediocre experience becomes a fixed one rather than a two-star public record. Happy customers get routed to the platform that matters for your business, whether that is Google, Yelp, Facebook or a trade marketplace, with the exact link stored alongside so nothing is retyped. Send timing is a choice, because a request that lands the next morning often outperforms one sent while the customer is still cleaning up. Log every job and the review count stops being luck.
What this form asks
Every question is editable — rename it, make it optional, or delete it entirely.
Page 1 — The customer
- Customer namerequired
- Customer email addressrequired
- Customer phone
- Date the work was completedrequired
- How happy did they seem?required
- What went wrong?
Page 2 — Where and when to ask
- Preferred review platform
- Which platform?
- Review link
- When should the request go out?required
- Your email addressrequired
11 questions in total.
How the form changes as it's filled in
This template ships with 3 conditional rules, grouped into 3 behaviours driven by 2 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.
Driven by “How happy did they seem?”
- Reveals questions
If “How happy did they seem?” is Needs a discussion, the form reveals “What went wrong?”.
- Reveals questions
If “How happy did they seem?” is not Needs a discussion, the form reveals “Preferred review platform”.
Driven by “Preferred review platform”
- Reveals questions
If “Preferred review platform” is Other, the form reveals “Which platform?”.
Set it up step by step
- 1
Fill it in from the job site
The crew logs the customer before leaving, while the impression is accurate.
- 2
Set the confirmation message
Use: "Review request scheduled. Reminder set." and link the local SEO article.
- 3
Never ask an unhappy customer publicly
Route anyone marked as needing a discussion to a call. Fix first, ask later.
Mistakes to avoid
- Asking weeks after the job, when goodwill has faded.
- Sending a bare link with no reminder of what the work was.
- Offering an incentive for reviews, which most platforms prohibit.
What it pairs with
Most teams don't run this form on its own. These are the forms and systems it sits next to.
- google-business-profile-setup-form
- client-nps-feedback-form
What to do with the responses
Send on the chosen date, follow up once after a week, then stop. Reply publicly to every review you receive, good or bad.
Works in both layouts
Forms that overlap this one
These pages cover the same subject ground as the customer review request form, matched on the words people actually search for.
Frequently asked questions
How many reviews do I need?
Enough to stay recent. A steady trickle every month beats a burst of twenty followed by a year of silence.
Can I offer a discount for a review?
No. Google and Yelp both prohibit incentivised reviews and will filter or penalise them.
Should I ask by text or email?
Text gets far higher response for trade and home services; email suits professional services better.
What about a bad review?
Reply calmly, in public, once. Prospective customers read the response more carefully than the complaint.
Is the Customer Review Request Form template free to use?
Yes. You can preview and test Customer Review Request Form on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.
What does the Customer Review Request Form template ask for?
It asks 11 questions across 2 pages, 6 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.
Can I edit the Customer Review Request Form form after copying it?
Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.
How does the conditional logic in this surveys & feedback form work?
3 conditional rules ship with the template: Features advanced show logic: if “How happy did they seem?” is Needs a discussion, the form dynamically exposes “What went wrong?”. Otherwise that question never appears. Features advanced show logic: if “How happy did they seem?” is not Needs a discussion, the form dynamically exposes “Preferred review platform”. Otherwise that question never appears. Features advanced show logic: if “Preferred review platform” is Other, the form dynamically exposes “Which platform?”. Otherwise that question never appears. All rules are editable in the Logic tab.
Where do responses to the Customer Review Request Form form go?
Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.
Can I embed the Customer Review Request Form form on my own website?
Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.
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