PR Pitch Submission
Structured pitch to a publication or podcast: the story in one line, why now, who is available to speak, evidence offered, exclusivity and deadlines.
A ready-to-use marketing & agency form for small teams who need a reliable intake process: 23 questions, 2 pages, 4 conditional rules.
- Questions
- 23
- Pages
- 2
- Layouts
- classic
- Time to complete
- ≈ 7 min
- Conditional rules
- 4
Searches this template answers
- pr pitch submission form
- media pitch form online
- press pitch submission form
- podcast guest pitch form
- story pitch intake form
Also filed under
Live preview and test console
This is the real form. Answer it to test the flow — nothing is sent or stored.
Page 1 of 2 — The story
This template runs as a straight sequence — no branching rules.
Compliance checklist
- Payment items priced — passingEvery payment question charges a real amount, so a submission always records a payment.
- Conditional logic resolves — passingEvery rule points at a question or page that exists in this template.
- Legal text not required — passingThis template collects neither health nor regulated financial information.
- Question labels unique — passingLogic and exports address questions by label, so duplicates are ambiguous.
What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.
Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.
Who this template is for
PR Pitch Submission is built for small teams who need a reliable intake process who need to collect the same complete information from everyone.
- Small teams who need a reliable intake process working in marketing & agency.
- Teams who need to collect the same complete information from everyone without writing code or paying for a custom build.
- Anyone replacing chasing missing details over email with one structured record per enquiry.
- Respondents are the people you send it to — the form asks them 23 questions across 2 screens.
Why this form is useful
It removes the cost of chasing missing details over email and turns each submission into a record your team can act on immediately.
- 15 questions are required, so submissions arrive complete instead of needing a follow-up email.
- It collects a verified email address so replies and confirmations land.
- It captures a phone number for urgent follow-up.
- It accepts a document or photo upload as evidence.
- It pins the request to a specific date.
- It allows multiple selections without free text.
- Conditional logic hides 4 questions until they are relevant — shorter forms convert better than long ones.
- Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.
How to use this template
From copy to live form is a few minutes of work, and every step is reversible.
- 1Press “Use this template” — a fresh copy of PR Pitch Submission lands in your workspace, ready to edit.
- 2Rename or delete any question, and change what is required. Nothing here is fixed.
- 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
- 4Check the upload limits on the file question so respondents can attach what you actually need.
- 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
- 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.
Logic and conditions blueprint
Exactly how this form behaves as it is answered — 4 conditional rules ship with it.
- Features conditional validation: if “Is anything under embargo?” is Yes, “Embargo date and time” becomes mandatory before the form can be sent.
- Features conditional validation: if “Has this been pitched elsewhere?” is Yes, “Where else it has been pitched” becomes mandatory before the form can be sent.
- Features conditional validation: if “Is exclusivity offered?” is Yes, “What the exclusivity covers” becomes mandatory before the form can be sent.
- Features conditional validation: if “Can the spokesperson do a short-notice interview?” is Yes, “Times they can be reached” becomes mandatory before the form can be sent.
- All 4 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.
About this template
Editors and producers lose hours to pitches that bury the story under three paragraphs of company background. A form makes everyone lead with the story. The first page asks for it in one line, then who it is for and why it matters now — a date, a change, a finding or an anniversary — because timing is what makes a pitch land or die. It records the type of pitch: a news story, an opinion piece, a guest appearance, research or data, or a product announcement, so it can be routed rather than read by everyone. The second page is what the pitcher can actually provide: the person available to speak with their role and credentials, availability windows, whether an interview can happen at short notice, evidence such as data, documents or images, whether anything is under embargo and until when, whether exclusivity is offered, and whether the pitch has been sent elsewhere. Honest answers to those last two save an editor the awkward discovery later. A response deadline sets the pitcher's expectation without demanding one.
What this form asks
Every question is editable — rename it, make it optional, or delete it entirely.
Page 1 — The story
- The story in one linerequired
- Type of pitchrequired
- Why it matters nowrequired
- Who the story is forrequired
- Organisation being pitched forrequired
- Pitched byrequired
- Contact emailrequired
- Contact phone
- Background, kept short
Page 2 — Access, evidence and timing
- Spokesperson namerequired
- Their role and why they can speak to thisrequired
- Availability windowsrequired
- Can the spokesperson do a short-notice interview?required
- Times they can be reached
- Evidence availablerequired
- Is anything under embargo?required
- Embargo date and time
- Is exclusivity offered?required
- What the exclusivity covers
- Has this been pitched elsewhere?required
- Where else it has been pitched
- Useful decision by
- Attach data, images or a release
23 questions in total.
Example of a completed PR pitch submission form
Shows how a short pitch might be put together for a journalist, with the story and availability set out.
- The story in one line
- Local bakery switches to solar power and cuts costs by a third
- Type of pitch
- Feature story
- Why it matters now
- Energy costs are a live concern for small businesses this year
- Organisation being pitched for
- Millbrook Bakery
- Pitched by
- Grace Talbot
- Spokesperson name
- Owen Millbrook
- Can the spokesperson do a short-notice interview?
- Yes
- Useful decision by
- 2026-03-12
Sample data — no real people, addresses or records are shown.
How the form changes as it's filled in
This template ships with 4 conditional rules, grouped into 4 behaviours driven by 4 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.
Driven by “Is anything under embargo?”
- Makes answers required
If “Is anything under embargo?” is Yes, “Embargo date and time” becomes required before the form can be submitted.
Driven by “Has this been pitched elsewhere?”
- Makes answers required
If “Has this been pitched elsewhere?” is Yes, “Where else it has been pitched” becomes required before the form can be submitted.
Driven by “Is exclusivity offered?”
- Makes answers required
If “Is exclusivity offered?” is Yes, “What the exclusivity covers” becomes required before the form can be submitted.
Driven by “Can the spokesperson do a short-notice interview?”
- Makes answers required
If “Can the spokesperson do a short-notice interview?” is Yes, “Times they can be reached” becomes required before the form can be submitted.
Set it up step by step
- 1
Publish it on your contact page
A pitch form replaces the shared inbox nobody can triage, and it makes every submission comparable.
- 2
Route by pitch type
News, opinion and guest appearances go to different people; the type field is what makes that automatic.
- 3
Read the embargo answer first
Anything with an embargo has a hard deadline attached, so it should be triaged ahead of the general queue.
- 4
Reward the one-liner
If the one-line story does not work, the pitch does not either. It is the fastest useful filter you have.
Mistakes to avoid
- Letting pitches arrive as free-form email, which makes triage impossible at volume.
- Not asking whether it has been pitched elsewhere, then discovering a competitor published it first.
- Ignoring spokesperson availability, so an accepted pitch collapses on scheduling.
What it pairs with
Most teams don't run this form on its own. These are the forms and systems it sits next to.
- Marketing Campaign Brief
- Social Content Request
- Case Study Consent Form
What to do with the responses
Triage by type and embargo, reply to the pitches you want with an interview slot, and keep the rest searchable rather than deleting them.
Works in this layout
Forms that overlap this one
These pages cover the same subject ground as the pr pitch submission, matched on the words people actually search for.
Social Content Request
agencybriefcampaignclientcontent
Website Redesign Brief
agencybriefcampaignclientcontent
Guest Post Submission
agencybriefcontentcreativeeditor
Case Study Consent
agencybriefcampaignclientcontent
Influencer Brief
agencybriefcampaignclientcontent
Marketing Campaign Brief
agencybriefcampaignclientcontent
Frequently asked questions
How is this different from a press enquiry form?
A press enquiry is a journalist coming to you with a question. This is someone pitching a story to a publication, so it asks about embargo, exclusivity and access.
And a guest post submission?
That submits written content for publication. A pitch proposes a story or an appearance before anything is written.
Should we promise a response?
Set expectations rather than promising. The decision-by field tells you which pitches have a real deadline attached.
Does using a form put pitchers off?
Serious pitchers prefer it, because it shows what you want. It filters out the mass-emailed pitches, which is the point.
Is the PR Pitch Submission template free to use?
Yes. You can preview and test PR Pitch Submission on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.
What does the PR Pitch Submission template ask for?
It asks 23 questions across 2 pages, 15 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.
Can I edit the PR Pitch Submission form after copying it?
Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic layout, restyle it to match your brand, and set who gets notified on each submission.
How does the conditional logic in this marketing & agency form work?
4 conditional rules ship with the template: Features conditional validation: if “Is anything under embargo?” is Yes, “Embargo date and time” becomes mandatory before the form can be sent. Features conditional validation: if “Has this been pitched elsewhere?” is Yes, “Where else it has been pitched” becomes mandatory before the form can be sent. Features conditional validation: if “Is exclusivity offered?” is Yes, “What the exclusivity covers” becomes mandatory before the form can be sent. All rules are editable in the Logic tab.
Where do responses to the PR Pitch Submission form go?
Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.
Can I embed the PR Pitch Submission form on my own website?
Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.
Can respondents upload files?
Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.
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