Create · free template

Website Design Questionnaire

A new-website intake built for freelancers and agencies: goals, pages needed, branding status, content needs, budget and launch date, all in one form.

A ready-to-use creative, design & media form for studios, freelancers and creative agencies: 15 questions, 1 page, 3 conditional rules.

Questions
15
Pages
1
Layouts
classic · card
Time to complete
≈ 10 min
Conditional rules
3
Preview it in the gallery

Searches this template answers

Also filed under

Live preview and test console

This is the real form. Answer it to test the 2 conditional rules — nothing is sent or stored.

Tell us about your new website

Do you have an existing website?
Pages you need
Do you have a logo and brand colors already?

Attach a file — the size limit is shown below.

Any file type up to 50 MB (larger files are rejected) · uploads are saved on the live form

You must accept before submitting.

Every question on this page is currently visible.

Compliance checklist

Ready to publish
  • Payment items priced — passingEvery payment question charges a real amount, so a submission always records a payment.
  • Conditional logic resolves — passingEvery rule points at a question or page that exists in this template.
  • Legal text not required — passingThis template collects neither health nor regulated financial information.
  • Question labels unique — passingLogic and exports address questions by label, so duplicates are ambiguous.

What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.

Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.

Who this template is for

Website Design Questionnaire is built for studios, freelancers and creative agencies who need to brief a project properly before work starts.

  • Studios, freelancers and creative agencies working in creative, design & media.
  • Teams who need to brief a project properly before work starts without writing code or paying for a custom build.
  • Anyone replacing scope creep caused by an incomplete brief with one structured record per enquiry.
  • Respondents are clients and collaborators — the form asks them 15 questions across 1 screen.
  • Mobile-heavy audiences, thanks to the one-question-per-screen card layout.

Why this form is useful

It removes the cost of scope creep caused by an incomplete brief and turns each submission into a record your team can act on immediately.

  • 9 questions are required, so submissions arrive complete instead of needing a follow-up email.
  • It collects a verified email address so replies and confirmations land.
  • It accepts a document or photo upload as evidence.
  • It pins the request to a specific date.
  • It allows multiple selections without free text.
  • It captures a numeric value you can filter and sort on.
  • Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
  • Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of Website Design Questionnaire lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Check the upload limits on the file question so respondents can attach what you actually need.
  5. 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  6. 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 3 conditional rules ship with it.

  • Features conditional hiding: if “Do you have an existing website?” is No, this is brand new, “Current website address (if any)” is removed from the form and is never submitted.
  • Features conditional hiding: if “Do you have a logo and brand colors already?” is No, need those designed too, “Upload any existing branding files” is removed from the form and is never submitted.
  • Features conditional validation: if “Primary goal of the site” is Sell products online, “Rough budget range” becomes mandatory before the form can be sent.
  • All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

About this template

This questionnaire is for the client who doesn't have a website yet, not the one asking for a facelift on an existing one — that project lives in the Website Redesign Brief, which asks about current traffic and what's failing, questions that make no sense for a first-time build. Here the first question is simply whether a site already exists at all, because the answer changes almost everything downstream: a brand-new build skips the 'current website address' field entirely and moves straight into goals and pages needed. The page checklist covers the common building blocks — home, about, services, portfolio, blog, store, contact — so a designer can scope a sitemap from the response instead of guessing. Branding status matters more here than in a redesign, since a client without a logo or colours yet needs that work sequenced before visual design can really start; the form flags that gap directly rather than assuming it's already handled. A content-management question tells the designer whether the client expects to edit pages themselves after launch, which affects platform choice as much as any design preference does. Budget, launch date and any existing brand files round it out, giving a freelancer or agency enough to send a realistic proposal rather than a guess.

What this form asks

Every question is editable — rename it, make it optional, or delete it entirely.

About your new website

  • Full namerequired
  • Email addressrequired
  • Business or brand namerequired
  • Current website address (if any)
  • Do you have an existing website?required
  • Pages you needrequired
  • Primary goal of the siterequired
  • Describe your business in a few sentencesrequired
  • Websites you like and why
  • Do you have a logo and brand colors already?required
  • Do you need a content management system you can edit yourself?
  • Rough budget range
  • Target launch date
  • Upload any existing branding files
  • Agreementrequired

15 questions in total.

How the form changes as it's filled in

This template ships with 3 conditional rules, grouped into 3 behaviours driven by 3 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.

Driven by “Do you have an existing website?”

  • Hides questions

    If “Do you have an existing website?” is No, this is brand new, the form hides “Current website address (if any)”, so nobody answers questions that don't apply.

Driven by “Do you have a logo and brand colors already?”

  • Hides questions

    If “Do you have a logo and brand colors already?” is No, need those designed too, the form hides “Upload any existing branding files”, so nobody answers questions that don't apply.

Driven by “Primary goal of the site”

  • Makes answers required

    If “Primary goal of the site” is Sell products online, “Rough budget range” becomes required before the form can be submitted.

Set it up step by step

  1. 1

    Branch off the 'existing website' answer

    A brand-new build and a client migrating from an old site need different information — hide the old-site field for first-time builds.

  2. 2

    Flag missing branding early

    A client without a logo or colours needs that work sequenced before visual design starts, not discovered midway through mockups.

  3. 3

    Ask who edits the site after launch

    The content-management answer affects platform choice more than most design preferences do — get it before proposing a stack.

  4. 4

    Tie budget to the goal, not just the page count

    An online store carries different cost and complexity than a portfolio site, so require a budget range when e-commerce is the goal.

Mistakes to avoid

  • Reusing a redesign brief for a brand-new build and asking about current traffic that doesn't exist yet.
  • Skipping the branding-status question and starting visual design before a logo or colour palette exists.
  • Not asking who will maintain the site after launch, then building on a platform the client can't actually use.

What it pairs with

Most teams don't run this form on its own. These are the forms and systems it sits next to.

What to do with the responses

Turn the answers into a sitemap and a proposal covering platform, timeline and cost, and confirm branding status before visual design begins.

Works in both layouts

Browse classic templatesBrowse card templates

Forms that overlap this one

These pages cover the same subject ground as the website design questionnaire, matched on the words people actually search for.

Frequently asked questions

How is this different from the Website Redesign Brief?

The Website Redesign Brief is for an existing site being rebuilt or refreshed and asks about current traffic and what's failing. This questionnaire is for a brand-new build with no existing site to diagnose.

What if the client also needs a logo?

Send the Logo Design Questionnaire alongside this one — the branding-status question here flags that it's needed, but the logo brief itself lives in its own form.

Do I need to ask about hosting and domains here?

This questionnaire keeps scope to design and content; once the project is confirmed, a Client Onboarding Questionnaire is a better place to collect hosting and domain access.

Can I use this for an e-commerce-only project?

Yes — select 'Sell products online' as the goal, which requires a budget range, since store builds usually carry more scope than an informational site.

Is the Website Design Questionnaire template free to use?

Yes. You can preview and test Website Design Questionnaire on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the Website Design Questionnaire template ask for?

It asks 15 questions across 1 page, 9 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the Website Design Questionnaire form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this creative, design & media form work?

3 conditional rules ship with the template: Features conditional hiding: if “Do you have an existing website?” is No, this is brand new, “Current website address (if any)” is removed from the form and is never submitted. Features conditional hiding: if “Do you have a logo and brand colors already?” is No, need those designed too, “Upload any existing branding files” is removed from the form and is never submitted. Features conditional validation: if “Primary goal of the site” is Sell products online, “Rough budget range” becomes mandatory before the form can be sent. All rules are editable in the Logic tab.

Where do responses to the Website Design Questionnaire form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the Website Design Questionnaire form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

Can respondents upload files?

Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.

Related templates

More forms teams pair with the website design questionnaire.

Related categories

All Creative, Design & Media templates