Marketing & Agency · community shared

Ad Creative Request — shared by the community

Yusuf E. shared this 24-question build with 4 conditional rules already wired up. Test it below, then take a copy.

A ready-to-use marketing & agency form for small teams who need a reliable intake process: 24 questions, 2 pages, 4 conditional rules.

Shared by
Yusuf E. · Recruitment partner
Questions
24
Replies
17
Copies taken
226
See the library version

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Live preview and test console

This is the real form. Answer it to test the flow — nothing is sent or stored.

Page 1 of 2Campaign and message

What the ad has to achieve

Action the ad should drive
Must a price, claim or expiry appear?

This template runs as a straight sequence — no branching rules.

Works for you? Take Yusuf E.'s copy into your own workspace — questions, rules and settings included.

Who this template is for

Ad Creative Request is built for small teams who need a reliable intake process who need to collect the same complete information from everyone.

  • Small teams who need a reliable intake process working in marketing & agency.
  • Teams who need to collect the same complete information from everyone without writing code or paying for a custom build.
  • Anyone replacing chasing missing details over email with one structured record per enquiry.
  • Respondents are the people you send it to — the form asks them 24 questions across 2 screens.

Why this form is useful

It removes the cost of chasing missing details over email and turns each submission into a record your team can act on immediately.

  • 16 questions are required, so submissions arrive complete instead of needing a follow-up email.
  • It accepts a document or photo upload as evidence.
  • It pins the request to a specific date.
  • It allows multiple selections without free text.
  • It captures a numeric value you can filter and sort on.
  • Conditional logic hides 4 questions until they are relevant — shorter forms convert better than long ones.
  • Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.
  • Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of Ad Creative Request lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Check the upload limits on the file question so respondents can attach what you actually need.
  5. 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  6. 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 4 conditional rules ship with it.

  • Features conditional validation: if “Can existing assets be adapted?” is No, new assets needed, “What has to be produced” becomes mandatory before the form can be sent.
  • Features conditional validation: if “Are variations needed for testing?” is Yes, “What the variations should differ on” becomes mandatory before the form can be sent.
  • Features conditional validation: if “Is video included?” is Yes, “Maximum video length” becomes mandatory before the form can be sent.
  • Features conditional validation: if “Must a price, claim or expiry appear?” is Yes, “The exact wording, as it must appear” becomes mandatory before the form can be sent.
  • All 4 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

What this form asks

Page 1 — Campaign and message

  • Campaign namerequired
  • Product or offerrequired
  • Who it is aimed atrequired
  • Action the ad should driverequired
  • Destination pagerequired
  • Tracking or naming convention
  • Headline directionrequired
  • Must a price, claim or expiry appear?required
  • The exact wording, as it must appear
  • Anything that must be included for compliance

Page 2 — Formats, spend and approval

  • Platforms and placementsrequired
  • Sizes and ratios neededrequired
  • Is video included?required
  • Maximum video length
  • Are captions or subtitles required?required
  • Can existing assets be adapted?required
  • What has to be produced
  • Spend behind this creative
  • Are variations needed for testing?required
  • What the variations should differ on
  • Assets needed byrequired
  • Launch daterequired
  • Who approves the creativerequired
  • Attach brand guidelines or reference ads

Conditional logic in this build

  • WhenCan existing assets be adapted?is No, new assets needed, requireWhat has to be produced”.
  • WhenAre variations needed for testing?is Yes, requireWhat the variations should differ on”.
  • WhenIs video included?is Yes, requireMaximum video length”.
  • WhenMust a price, claim or expiry appear?is Yes, requireThe exact wording, as it must appear”.

Questions about this shared form

How is this different from a social content request?

Social content is an organic post with a message and a date. This is paid creative with placements, ratios, spend and test variations behind it.

Should it list platform rules?

No. Those change constantly. Capture the placements and let whoever produces the assets apply the current specifications.

Who writes the final headline?

Whoever produces the ad, within the direction and any mandatory wording given here. That keeps copy inside character limits.

Can one request cover several campaigns?

Keep it to one campaign so approvals, spend and launch dates stay unambiguous; the campaign brief holds the wider plan.

Is the Ad Creative Request template free to use?

Yes. You can preview and test Ad Creative Request on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the Ad Creative Request template ask for?

It asks 24 questions across 2 pages, 16 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the Ad Creative Request form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic layout, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this marketing & agency form work?

4 conditional rules ship with the template: Features conditional validation: if “Can existing assets be adapted?” is No, new assets needed, “What has to be produced” becomes mandatory before the form can be sent. Features conditional validation: if “Are variations needed for testing?” is Yes, “What the variations should differ on” becomes mandatory before the form can be sent. Features conditional validation: if “Is video included?” is Yes, “Maximum video length” becomes mandatory before the form can be sent. All rules are editable in the Logic tab.

Where do responses to the Ad Creative Request form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the Ad Creative Request form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

Can respondents upload files?

Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.