Marketing & Agency · community shared

PR Pitch Submission — shared by the community

Sam B. shared this 23-question build with 4 conditional rules already wired up. Test it below, then take a copy.

A ready-to-use marketing & agency form for small teams who need a reliable intake process: 23 questions, 2 pages, 4 conditional rules.

Shared by
Sam B. · Customer success
Questions
23
Replies
16
Copies taken
553
See the library version

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Live preview and test console

This is the real form. Answer it to test the flow — nothing is sent or stored.

Page 1 of 2The story

The story in one line

Type of pitch

Include your country code.

This template runs as a straight sequence — no branching rules.

Works for you? Take Sam B.'s copy into your own workspace — questions, rules and settings included.

Who this template is for

PR Pitch Submission is built for small teams who need a reliable intake process who need to collect the same complete information from everyone.

  • Small teams who need a reliable intake process working in marketing & agency.
  • Teams who need to collect the same complete information from everyone without writing code or paying for a custom build.
  • Anyone replacing chasing missing details over email with one structured record per enquiry.
  • Respondents are the people you send it to — the form asks them 23 questions across 2 screens.

Why this form is useful

It removes the cost of chasing missing details over email and turns each submission into a record your team can act on immediately.

  • 15 questions are required, so submissions arrive complete instead of needing a follow-up email.
  • It collects a verified email address so replies and confirmations land.
  • It captures a phone number for urgent follow-up.
  • It accepts a document or photo upload as evidence.
  • It pins the request to a specific date.
  • It allows multiple selections without free text.
  • Conditional logic hides 4 questions until they are relevant — shorter forms convert better than long ones.
  • Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of PR Pitch Submission lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Check the upload limits on the file question so respondents can attach what you actually need.
  5. 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  6. 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 4 conditional rules ship with it.

  • Features conditional validation: if “Is anything under embargo?” is Yes, “Embargo date and time” becomes mandatory before the form can be sent.
  • Features conditional validation: if “Has this been pitched elsewhere?” is Yes, “Where else it has been pitched” becomes mandatory before the form can be sent.
  • Features conditional validation: if “Is exclusivity offered?” is Yes, “What the exclusivity covers” becomes mandatory before the form can be sent.
  • Features conditional validation: if “Can the spokesperson do a short-notice interview?” is Yes, “Times they can be reached” becomes mandatory before the form can be sent.
  • All 4 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

What this form asks

Page 1 — The story

  • The story in one linerequired
  • Type of pitchrequired
  • Why it matters nowrequired
  • Who the story is forrequired
  • Organisation being pitched forrequired
  • Pitched byrequired
  • Contact emailrequired
  • Contact phone
  • Background, kept short

Page 2 — Access, evidence and timing

  • Spokesperson namerequired
  • Their role and why they can speak to thisrequired
  • Availability windowsrequired
  • Can the spokesperson do a short-notice interview?required
  • Times they can be reached
  • Evidence availablerequired
  • Is anything under embargo?required
  • Embargo date and time
  • Is exclusivity offered?required
  • What the exclusivity covers
  • Has this been pitched elsewhere?required
  • Where else it has been pitched
  • Useful decision by
  • Attach data, images or a release

Conditional logic in this build

  • WhenIs anything under embargo?is Yes, requireEmbargo date and time”.
  • WhenHas this been pitched elsewhere?is Yes, requireWhere else it has been pitched”.
  • WhenIs exclusivity offered?is Yes, requireWhat the exclusivity covers”.
  • WhenCan the spokesperson do a short-notice interview?is Yes, requireTimes they can be reached”.

Questions about this shared form

How is this different from a press enquiry form?

A press enquiry is a journalist coming to you with a question. This is someone pitching a story to a publication, so it asks about embargo, exclusivity and access.

And a guest post submission?

That submits written content for publication. A pitch proposes a story or an appearance before anything is written.

Should we promise a response?

Set expectations rather than promising. The decision-by field tells you which pitches have a real deadline attached.

Does using a form put pitchers off?

Serious pitchers prefer it, because it shows what you want. It filters out the mass-emailed pitches, which is the point.

Is the PR Pitch Submission template free to use?

Yes. You can preview and test PR Pitch Submission on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the PR Pitch Submission template ask for?

It asks 23 questions across 2 pages, 15 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the PR Pitch Submission form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic layout, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this marketing & agency form work?

4 conditional rules ship with the template: Features conditional validation: if “Is anything under embargo?” is Yes, “Embargo date and time” becomes mandatory before the form can be sent. Features conditional validation: if “Has this been pitched elsewhere?” is Yes, “Where else it has been pitched” becomes mandatory before the form can be sent. Features conditional validation: if “Is exclusivity offered?” is Yes, “What the exclusivity covers” becomes mandatory before the form can be sent. All rules are editable in the Logic tab.

Where do responses to the PR Pitch Submission form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the PR Pitch Submission form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

Can respondents upload files?

Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.