Surveys & Feedback · community shared

Churn Exit Survey Form — shared by the community

Priya N. shared this 8-question build with 3 conditional rules already wired up. Test it below, then take a copy.

A ready-to-use surveys & feedback form for product, support and customer-experience teams: 8 questions, 2 pages, 3 conditional rules.

Shared by
Priya N. · Operations lead
Questions
8
Replies
3
Copies taken
680
See the library version

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Live preview and test console

This is the real form. Answer it to test the 3 conditional rules — nothing is sent or stored.

Page 1 of 2Before you go

Tell us why you're leaving

2 questions are hidden by conditional logic right now — change an answer above to reveal them.

Works for you? Take Priya N.'s copy into your own workspace — questions, rules and settings included.

Who this template is for

Churn Exit Survey Form is built for product, support and customer-experience teams who need to measure satisfaction and capture the reason behind every score.

  • Product, support and customer-experience teams working in surveys & feedback.
  • Teams who need to measure satisfaction and capture the reason behind every score without writing code or paying for a custom build.
  • Anyone replacing ratings with no context, so nothing actionable comes out of them with one structured record per enquiry.
  • Respondents are customers, users and members — the form asks them 8 questions across 2 screens.
  • Mobile-heavy audiences, thanks to the one-question-per-screen card layout.

Why this form is useful

It removes the cost of ratings with no context, so nothing actionable comes out of them and turns each submission into a record your team can act on immediately.

  • 1 question is required, so submissions arrive complete instead of needing a follow-up email.
  • It scores satisfaction on a consistent scale.
  • Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
  • Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.
  • Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of Churn Exit Survey Form lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  5. 5Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 3 conditional rules ship with it.

  • Features advanced show logic: if “Primary reason for leaving” is Switched to a competitor, the form dynamically exposes “Which product did you switch to?”. Otherwise that question never appears.
  • Features advanced show logic: if “Primary reason for leaving” is Missing a feature I need, the form dynamically exposes “Which feature was missing?”. Otherwise that question never appears.
  • Features advanced show logic: if “Would you consider coming back in the future?” is Yes, possibly, the form dynamically exposes “May we contact you to follow up?”. Otherwise that question never appears.
  • All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

What this form asks

Page 1 — Before you go

  • Primary reason for leavingrequired
  • Which product did you switch to?
  • Which feature was missing?
  • Anything else that led to this decision?

Page 2 — One more thing

  • What would have kept you as a customer?
  • How would you rate your overall experience?
  • Would you consider coming back in the future?
  • May we contact you to follow up?

Conditional logic in this build

  • WhenPrimary reason for leavingis Switched to a competitor, showWhich product did you switch to?”.
  • WhenPrimary reason for leavingis Missing a feature I need, showWhich feature was missing?”.
  • WhenWould you consider coming back in the future?is Yes, possibly, showMay we contact you to follow up?”.

Questions about this shared form

Should this replace the Subscription Cancellation Form?

No — keep them separate. The cancellation form handles the actual account and billing change; this survey is an optional follow-up so the two processes can be measured and improved independently.

Isn't asking for feedback after someone has already cancelled too late?

It's too late to save that particular customer, but the pattern across many exit surveys is exactly what tells you which fixable issues to prioritise before the next batch of cancellations.

What if most people skip the optional questions?

That's expected and fine — even a partial response rate on the reason dropdown gives you a usable trend line over time; don't make fields required just to force completion.

Can I use this data alongside general satisfaction scores?

Yes — compare churn reasons against your regular Customer Satisfaction (CSAT) Survey results to see whether dissatisfaction shows up before people actually leave.

Is the Churn Exit Survey Form template free to use?

Yes. You can preview and test Churn Exit Survey Form on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the Churn Exit Survey Form template ask for?

It asks 8 questions across 2 pages, 1 of which is required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the Churn Exit Survey Form form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this surveys & feedback form work?

3 conditional rules ship with the template: Features advanced show logic: if “Primary reason for leaving” is Switched to a competitor, the form dynamically exposes “Which product did you switch to?”. Otherwise that question never appears. Features advanced show logic: if “Primary reason for leaving” is Missing a feature I need, the form dynamically exposes “Which feature was missing?”. Otherwise that question never appears. Features advanced show logic: if “Would you consider coming back in the future?” is Yes, possibly, the form dynamically exposes “May we contact you to follow up?”. Otherwise that question never appears. All rules are editable in the Logic tab.

Where do responses to the Churn Exit Survey Form form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the Churn Exit Survey Form form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.