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Market Research Survey

Consumer insight survey covering demographics, category habits and quota-based screening.

A ready-to-use surveys & feedback form for product, support and customer-experience teams: 12 questions, 4 pages, 5 conditional rules.

Questions: 12
Pages: 4
Layouts: classic · card
Conditional rules: 5
Typical time: 6 min

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Live preview and test console

This is the real form. Answer it to test the 2 conditional rules — nothing is sent or stored.

Every question on this page is currently visible.

What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.

Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.

Who this template is for

Market Research Survey is built for product, support and customer-experience teams who need to measure satisfaction and capture the reason behind every score.

Product, support and customer-experience teams working in surveys & feedback.
Teams who need to measure satisfaction and capture the reason behind every score without writing code or paying for a custom build.
Anyone replacing ratings with no context, so nothing actionable comes out of them with one structured record per enquiry.
Respondents are customers, users and members — the form asks them 12 questions across 4 screens.
Mobile-heavy audiences, thanks to the one-question-per-screen card layout.

Why this form is useful

It removes the cost of ratings with no context, so nothing actionable comes out of them and turns each submission into a record your team can act on immediately.

5 questions are required, so submissions arrive complete instead of needing a follow-up email.
It scores satisfaction on a consistent scale.
It allows multiple selections without free text.
Conditional logic hides 5 questions until they are relevant — shorter forms convert better than long ones.
Splitting the form across 4 pages keeps each screen short and shows respondents how much is left.
Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

1Press “Use this template” — a fresh copy of Market Research Survey lands in your workspace, ready to edit.
2Rename or delete any question, and change what is required. Nothing here is fixed.
3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
4Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
5Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 5 conditional rules ship with it.

Features skip logic: if “Have you bought or used products in this category in the last 6 months?” is No, respondents jump straight to “Category habits” and skip everything in between.
Features conditional hiding: if “Household income band” is Prefer not to say, “Household income band” is removed from the form and is never submitted.
Features conditional hiding: if “Have you used [Product] specifically?” is No, “Rate your experience with [Product]” is removed from the form and is never submitted.
Features advanced show logic: if “Have you used [Product] specifically?” is No, the form dynamically exposes “Have you heard of [Product] before this survey?”. Otherwise that question never appears.
Features skip logic: if “Age band” is Under 18, respondents jump straight to “Category habits” and skip everything in between.
All 5 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

About this template

Most market research falls apart when respondents who don't fit the study keep answering questions meant for a different segment, wasting their time and polluting the data. This survey opens with a short screener — age band, and whether the respondent has bought or used the product category recently — and routes anyone who fails that screen straight to a polite exit instead of the full questionnaire. Respondents who qualify move into a demographics page covering age, gender, household income band and region, kept short and all optional except age, since demographic refusals shouldn't sink an otherwise usable response. The core section asks about category habits: how often they buy, which brands they consider, and what drives the choice between them, using a mix of single-select and ranked checkbox questions so the data stays easy to tabulate. Non-users of the specific product being studied skip the detailed product-experience questions entirely and land on a shorter set of awareness questions instead, so the survey never asks someone to rate an experience they haven't had. A closing open-text question captures anything the structured questions missed, in the respondent's own words, which is often where the most useful quotes for a report come from. Quota fields let a researcher track how many respondents landed in each segment as the study runs.

What this form asks

Every question is editable — rename it, make it optional, or delete it entirely.

Page 1 — Quick screener

Age bandrequired
Have you bought or used products in this category in the last 6 months?required

Page 2 — About you

Gender
Household income band
Region or city

Page 3 — Category habits

How often do you buy in this category?required
Which brands do you consider before buying?
What matters most when choosing a brand?required
Have you used [Product] specifically?required
Rate your experience with [Product]
Have you heard of [Product] before this survey?

Page 4 — Wrap-up

Anything else you'd like to tell us about this category?

12 questions in total.

How the form changes as it's filled in

This template ships with 5 conditional rules, grouped into 5 behaviours driven by 4 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.

Driven by “Have you bought or used products in this category in the last 6 months?”

Skips ahead
If “Have you bought or used products in this category in the last 6 months?” is No, the form skips “Category habits” entirely.

Driven by “Household income band”

Hides questions
If “Household income band” is Prefer not to say, the form hides “Household income band”, so nobody answers questions that don't apply.

Driven by “Have you used [Product] specifically?”

Hides questions
If “Have you used [Product] specifically?” is No, the form hides “Rate your experience with [Product]”, so nobody answers questions that don't apply.
Reveals questions
If “Have you used [Product] specifically?” is No, the form reveals “Have you heard of [Product] before this survey?”.

Driven by “Age band”

Skips ahead
If “Age band” is Under 18, the form skips “Category habits” entirely.

Set it up step by step

1
Set the screener quota first
Decide how many qualified vs. disqualified responses you'll accept before launching, and close the screener early once quota is hit.
2
Keep demographics optional beyond age
Making income or gender mandatory measurably increases drop-off; age alone is usually enough to segment early analysis.
3
Read the closing quotes before the charts
Skim the open-text answers before building the summary deck — they often explain a chart pattern the numbers alone can't.
4
Track skip-rate by segment
If non-users are dropping off at the awareness question, the study's screener may be letting in the wrong audience.

Mistakes to avoid

Asking non-users to rate a product experience they've never had, which produces noisy, unusable data.
Making every demographic field mandatory, which drives up refusals and abandonment.
Skipping the screener entirely and trying to filter responses after the fact, which wastes respondent time.

What it pairs with

Most teams don't run this form on its own. These are the forms and systems it sits next to.

What to do with the responses

Filter completed responses by screener and quota fields before analysis, and route disqualified respondents to a thank-you message rather than the full questionnaire.

Works in both layouts

Browse classic templates Browse card templates

Forms that overlap this one

These pages cover the same subject ground as the market research survey, matched on the words people actually search for.

Frequently asked questions

How is this different from a customer satisfaction survey?

This is a broader category study aimed at the whole market, including non-customers, rather than feedback from people who already bought from you.

Can I run this without the screener?

You can, but you'll get responses from people outside your target category, which weakens comparisons across segments.

How long should the category habits section be?

Keep it to 4–6 questions; longer sections increase abandonment without meaningfully improving segmentation.

Should I offer an incentive?

For panels longer than 5 minutes, a small incentive noticeably improves completion and honesty in open-text answers.

Is the Market Research Survey template free to use?

Yes. You can preview and test Market Research Survey on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the Market Research Survey template ask for?

It asks 12 questions across 4 pages, 5 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the Market Research Survey form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this surveys & feedback form work?

5 conditional rules ship with the template: Features skip logic: if “Have you bought or used products in this category in the last 6 months?” is No, respondents jump straight to “Category habits” and skip everything in between. Features conditional hiding: if “Household income band” is Prefer not to say, “Household income band” is removed from the form and is never submitted. Features conditional hiding: if “Have you used [Product] specifically?” is No, “Rate your experience with [Product]” is removed from the form and is never submitted. All rules are editable in the Logic tab.

Where do responses to the Market Research Survey form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the Market Research Survey form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

More forms teams pair with the market research survey.

Related categories

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