Wholesale Application
Screen retailers and buyers applying for a wholesale account — business details, resale certificate and order volume.
A ready-to-use e-commerce & payments form for online shops, makers and subscription brands: 13 questions, 2 pages, 3 conditional rules.
- Questions
- 13
- Pages
- 2
- Layouts
- classic · card
- Conditional rules
- 3
- Typical time
- 5 min
Searches this template answers
- wholesale application form
- wholesale account application
- become a wholesale retailer form
- wholesale buyer application template
- resale certificate form
- wholesale account request
Also filed under
Live preview and test console
This is the real form. Answer it to test the 2 conditional rules — nothing is sent or stored.
Page 1 of 2 — Business details
Every question on this page is currently visible.
What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.
Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.
Who this template is for
Wholesale Application is built for online shops, makers and subscription brands who need to take an order, a deposit or a recurring payment without a checkout build.
- Online shops, makers and subscription brands working in e-commerce & payments.
- Teams who need to take an order, a deposit or a recurring payment without a checkout build without writing code or paying for a custom build.
- Anyone replacing orders arriving as half-finished emails with no payment attached with one structured record per enquiry.
- Respondents are shoppers and repeat customers — the form asks them 13 questions across 2 screens.
- Mobile-heavy audiences, thanks to the one-question-per-screen card layout.
Why this form is useful
It removes the cost of orders arriving as half-finished emails with no payment attached and turns each submission into a record your team can act on immediately.
- 6 questions are required, so submissions arrive complete instead of needing a follow-up email.
- It collects a verified email address so replies and confirmations land.
- It captures a phone number for urgent follow-up.
- It accepts a document or photo upload as evidence.
- It captures a full postal address.
- Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
- Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.
- Every response is stored, searchable and exportable, so nothing depends on one person's inbox.
How to use this template
From copy to live form is a few minutes of work, and every step is reversible.
- 1Press “Use this template” — a fresh copy of Wholesale Application lands in your workspace, ready to edit.
- 2Rename or delete any question, and change what is required. Nothing here is fixed.
- 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
- 4Check the upload limits on the file question so respondents can attach what you actually need.
- 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
- 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.
Logic and conditions blueprint
Exactly how this form behaves as it is answered — 3 conditional rules ship with it.
- Features conditional validation: if “Do you have a resale or tax-exemption certificate?” is Yes, “Upload resale certificate” becomes mandatory before the form can be sent.
- Features advanced show logic: if “Where do you sell?” is Online store only, the form dynamically exposes “Website URL”. Otherwise that question never appears.
- Features advanced show logic: if “Estimated first order size” is Not sure yet, the form dynamically exposes “Would you like a wholesale price list first?”. Otherwise that question never appears.
- All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.
About this template
A wholesale application is a screening step for brands deciding which retailers get access to trade pricing, not a purchasing form. This template asks the applicant for business registration details, a resale or tax-exemption certificate upload, and the retail channels they plan to sell through, since that mix affects minimum order quantities and territory conflicts. An estimated first-order volume and reorder frequency question helps a wholesale manager triage applications by likely account size before ever seeing a product order. Store type and existing brands carried give a quick read on whether the applicant is a genuine specialty retailer or a reseller a brand may want to avoid. This is deliberately upstream of ordering: once an application is approved, the retailer moves on to Purchase Order Form to place actual stock orders, or Request A Quote if pricing needs negotiating for a large first order. Keeping the two steps separate means the wholesale team can approve or decline accounts without a half-finished purchase order sitting in the pipeline.
What this form asks
Every question is editable — rename it, make it optional, or delete it entirely.
Page 1 — Business details
- Contact namerequired
- Email addressrequired
- Phone number
- Business/store namerequired
- Business address
- Store typerequired
Page 2 — Wholesale details
- Do you have a resale or tax-exemption certificate?required
- Upload resale certificate
- Where do you sell?required
- Website URL
- Other brands you currently carry
- Estimated first order size
- Would you like a wholesale price list first?
13 questions in total.
How the form changes as it's filled in
This template ships with 3 conditional rules, grouped into 3 behaviours driven by 3 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.
Driven by “Do you have a resale or tax-exemption certificate?”
- Makes answers required
If “Do you have a resale or tax-exemption certificate?” is Yes, “Upload resale certificate” becomes required before the form can be submitted.
Driven by “Where do you sell?”
- Reveals questions
If “Where do you sell?” is Online store only, the form reveals “Website URL”.
Driven by “Estimated first order size”
- Reveals questions
If “Estimated first order size” is Not sure yet, the form reveals “Would you like a wholesale price list first?”.
Set it up step by step
- 1
Require the resale certificate upfront
It confirms the applicant is a legitimate reseller and protects your tax-exemption records if you're audited.
- 2
Use order volume to triage, not to gatekeep
A small first order isn't a red flag on its own — many long-term accounts start small and grow.
- 3
Check the brand list for conflicts
If territory exclusivity matters to your brand, the existing-brands field flags potential channel conflicts early.
- 4
Send price lists before full approval when appropriate
Letting undecided applicants see pricing first can convert more of them into a first order.
Mistakes to avoid
- Approving wholesale accounts without a resale certificate on file, which can create tax-compliance problems.
- Combining the application with an actual product order, which slows down approval on both sides.
- Not asking about existing brands carried, missing early signs of a territory conflict.
What it pairs with
Most teams don't run this form on its own. These are the forms and systems it sits next to.
- Purchase Order Form
- Request A Quote
- Vendor Onboarding Form
What to do with the responses
Review the application against your wholesale criteria, follow up on any missing certificate, and send approved applicants your wholesale price list and a link to place their first order.
Works in both layouts
Forms that overlap this one
These pages cover the same subject ground as the wholesale application, matched on the words people actually search for.
Wholesale Order Form
accountbuyercheckoutdetaildistributor
Product Order Form
checkoutinvoiceorderpaymentproduct
Business Bank Account Application Form
accountapplicationbusinesdetailmanager
Business Credit Application Form
accountapplicationbusinesdetailmanager
Cake Order Form
checkoutinvoicemanagerorderowner
Bank Account Opening Form
accountapplicationdetailmanagerpayment
Privacy & compliance
This form takes money. Card details are handled by the payment provider and never stored in your response data — you keep the order details, not the card number.
Frequently asked questions
How is this different from Purchase Order Form?
This form decides whether a retailer gets a wholesale account at all. Purchase Order Form is used afterward, once an account exists, to place and track actual stock orders.
Should new wholesale accounts also go through Vendor Onboarding?
Vendor Onboarding Form is for suppliers you buy from, not retailers who buy from you — keep the two separate even though the paperwork looks similar.
What if a retailer wants custom pricing for a large first order?
Route them to Request A Quote once the wholesale application is approved, so pricing negotiation happens on its own record.
Do I need the resale certificate for every region?
Requirements vary by jurisdiction — check your local tax rules, and adjust the field to ask for the specific document your business needs to keep on file.
Is the Wholesale Application template free to use?
Yes. You can preview and test Wholesale Application on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.
What does the Wholesale Application template ask for?
It asks 13 questions across 2 pages, 6 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.
Can I edit the Wholesale Application form after copying it?
Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.
How does the conditional logic in this e-commerce & payments form work?
3 conditional rules ship with the template: Features conditional validation: if “Do you have a resale or tax-exemption certificate?” is Yes, “Upload resale certificate” becomes mandatory before the form can be sent. Features advanced show logic: if “Where do you sell?” is Online store only, the form dynamically exposes “Website URL”. Otherwise that question never appears. Features advanced show logic: if “Estimated first order size” is Not sure yet, the form dynamically exposes “Would you like a wholesale price list first?”. Otherwise that question never appears. All rules are editable in the Logic tab.
Where do responses to the Wholesale Application form go?
Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.
Can I embed the Wholesale Application form on my own website?
Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.
Can respondents upload files?
Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.
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