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Customer Review Form

Collect publishable reviews — rating, headline, story and permission — ready for your website.

A ready-to-use surveys & feedback form for product, support and customer-experience teams: 11 questions, 1 page, 3 conditional rules.

Questions
11
Pages
1
Layouts
card · classic
Conditional rules
3
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Live preview and test console

This is the real form. Answer it to test the 3 conditional rules — nothing is sent or stored.

Leave us a review

What you bought, how it went, and who you'd recommend it to.

Attach a file up to 10 MB.

Any file type up to 10.0 MB (larger files are rejected) · uploads are saved on the live form

3 questions are hidden by conditional logic right now — change an answer above to reveal them.

Compliance checklist

Ready to publish
  • Payment items priced — passingEvery payment question charges a real amount, so a submission always records a payment.
  • Conditional logic resolves — passingEvery rule points at a question or page that exists in this template.
  • Legal text not required — passingThis template collects neither health nor regulated financial information.
  • Question labels unique — passingLogic and exports address questions by label, so duplicates are ambiguous.

What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.

Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.

Who this template is for

Customer Review Form is built for product, support and customer-experience teams who need to measure satisfaction and capture the reason behind every score.

  • Product, support and customer-experience teams working in surveys & feedback.
  • Teams who need to measure satisfaction and capture the reason behind every score without writing code or paying for a custom build.
  • Anyone replacing ratings with no context, so nothing actionable comes out of them with one structured record per enquiry.
  • Respondents are customers, users and members — the form asks them 11 questions across 1 screen.
  • Mobile-heavy audiences, thanks to the one-question-per-screen card layout.

Why this form is useful

It removes the cost of ratings with no context, so nothing actionable comes out of them and turns each submission into a record your team can act on immediately.

  • 6 questions are required, so submissions arrive complete instead of needing a follow-up email.
  • It accepts a document or photo upload as evidence.
  • It scores satisfaction on a consistent scale.
  • Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
  • Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of Customer Review Form lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Check the upload limits on the file question so respondents can attach what you actually need.
  5. 5Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  6. 6Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 3 conditional rules ship with it.

  • Features advanced show logic: if “May we publish this review?” is No, the form dynamically exposes “Your review stays private”. Otherwise that question never appears.
  • Features advanced show logic: if “Star rating” is greater than 3, the form dynamically exposes “Share it publicly too?”. Otherwise that question never appears.
  • Features advanced show logic: if “Would you recommend us?” is No, the form dynamically exposes “What would have made this better?”. Otherwise that question never appears.
  • All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

About this template

A review is only an asset if you are allowed to publish it, which is what separates this form from ordinary feedback. It collects the reviewer's name, what they are reviewing, a one-to-five star rating, a headline, the review itself, whether they would recommend you, and — the question that makes the rest usable — how their name may be shown: in full, first name only, or not published at all. An optional photo of the product in use gives marketing something better than stock imagery. Feedback surveys are for improving the business and are usually confidential by default; this form assumes the opposite, that the answers are heading for a website, and gathers consent accordingly. Two rules shape the ending: declining publication reveals a note thanking the reviewer and confirming the comments stay private, while a rating of four or five reveals a friendly prompt to leave the same review on Google or your marketplace listing, where it does the most good. Keep the headline question — it is the line that gets quoted.

What this form asks

Every question is editable — rename it, make it optional, or delete it entirely.

Write a review

  • Namerequired
  • Product or service reviewedrequired
  • Star rating
  • Review headlinerequired
  • Your reviewrequired
  • Would you recommend us?required
  • What would have made this better?
  • May we publish this review?required
  • Your review stays private
  • Share it publicly too?
  • Photo of the product in use

11 questions in total.

How the form changes as it's filled in

This template ships with 3 conditional rules, grouped into 3 behaviours driven by 3 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.

Driven by “May we publish this review?”

  • Reveals questions

    If “May we publish this review?” is No, the form reveals “Your review stays private”.

Driven by “Star rating”

  • Reveals questions

    If “Star rating” is greater than 3, the form reveals “Share it publicly too?”.

Driven by “Would you recommend us?”

  • Reveals questions

    If “Would you recommend us?” is No, the form reveals “What would have made this better?”.

Set it up step by step

  1. 1

    Ask at the right moment

    Send the link a few days after delivery or completion, when the experience is fresh and the outcome is known.

  2. 2

    List your products

    Replace the placeholder product list so reviews attach to the right page automatically.

  3. 3

    Honour the name choice

    Publish exactly the name format chosen — 'Sam R.' when first name only was selected, never the full name.

  4. 4

    Answer the low scores

    Route anything under three stars to support the same day; a fixed problem often becomes a better review later.

  5. 5

    Reuse the headline

    Pull headlines into product pages and ads — they are short, specific and written by a customer, which is what makes them work.

Mistakes to avoid

  • Publishing a review without recorded permission, which is the fastest way to lose the customer who wrote it.
  • Asking only for a star rating, which gives you a number and nothing quotable.
  • Sending unhappy reviewers to a public platform — low scores need a private reply, not an audience.

What it pairs with

Most teams don't run this form on its own. These are the forms and systems it sits next to.

What to do with the responses

Publish the reviews whose permission allows it with the name format the reviewer chose, reply privately to anything under three stars, and rotate the strongest quotes onto product pages each quarter.

Works in both layouts

Browse card templatesBrowse classic templates

Forms that overlap this one

These pages cover the same subject ground as the customer review form, matched on the words people actually search for.

Frequently asked questions

How is this different from a feedback survey?

Feedback is private research to improve the business. This collects reviews intended for publication, so it captures a headline, a star rating and explicit permission to publish.

Can I publish a review without permission?

Do not. Publish only what the permission question allows, and re-ask if you want to use a quote in a different way, such as a paid advert.

Should the photo be required?

No. Photos lift conversion but requiring one cuts your response rate sharply — keep it optional and thank the people who add one.

What about negative reviews?

Collect them, reply privately and fix what you can. Publishing a few critical reviews alongside good ones makes the whole set more credible.

Is the Customer Review Form template free to use?

Yes. You can preview and test Customer Review Form on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the Customer Review Form template ask for?

It asks 11 questions across 1 page, 6 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the Customer Review Form form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the card and classic layouts, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this surveys & feedback form work?

3 conditional rules ship with the template: Features advanced show logic: if “May we publish this review?” is No, the form dynamically exposes “Your review stays private”. Otherwise that question never appears. Features advanced show logic: if “Star rating” is greater than 3, the form dynamically exposes “Share it publicly too?”. Otherwise that question never appears. Features advanced show logic: if “Would you recommend us?” is No, the form dynamically exposes “What would have made this better?”. Otherwise that question never appears. All rules are editable in the Logic tab.

Where do responses to the Customer Review Form form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the Customer Review Form form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

Can respondents upload files?

Yes. This template includes a file upload question, so respondents can attach documents or photos with their answers. You can adjust the accepted file types and size limits on that question.

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