Listen · free template

Client Feedback & NPS Form

Score the relationship and capture what to fix after delivery.

A ready-to-use surveys & feedback form for product, support and customer-experience teams: 11 questions, 2 pages, 3 conditional rules.

Questions
11
Pages
2
Layouts
classic · card
Conditional rules
3
Typical time
3 min
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Live preview and test console

This is the real form. Answer it to test the 2 conditional rules — nothing is sent or stored.

Page 1 of 2Your experience

How did we do?

Not at all likelyExtremely likely

Every question on this page is currently visible.

What happens after submit: nothing is stored in this preview. On your own copy, every response triggers an instant email notification and lands in your response dashboard, ready to export or forward.

Happy with it? Take a copy into your workspace — every question, rule and setting comes with it.

Who this template is for

Client Feedback & NPS Form is built for product, support and customer-experience teams who need to measure satisfaction and capture the reason behind every score.

  • Product, support and customer-experience teams working in surveys & feedback.
  • Teams who need to measure satisfaction and capture the reason behind every score without writing code or paying for a custom build.
  • Anyone replacing ratings with no context, so nothing actionable comes out of them with one structured record per enquiry.
  • Respondents are customers, users and members — the form asks them 11 questions across 2 screens.
  • Mobile-heavy audiences, thanks to the one-question-per-screen card layout.

Why this form is useful

It removes the cost of ratings with no context, so nothing actionable comes out of them and turns each submission into a record your team can act on immediately.

  • 6 questions are required, so submissions arrive complete instead of needing a follow-up email.
  • It measures sentiment on a numeric scale.
  • Conditional logic hides 3 questions until they are relevant — shorter forms convert better than long ones.
  • Splitting the form across 2 pages keeps each screen short and shows respondents how much is left.
  • Every response is stored, searchable and exportable, so nothing depends on one person's inbox.

How to use this template

From copy to live form is a few minutes of work, and every step is reversible.

  1. 1Press “Use this template” — a fresh copy of Client Feedback & NPS Form lands in your workspace, ready to edit.
  2. 2Rename or delete any question, and change what is required. Nothing here is fixed.
  3. 3Open Notifications and add the email addresses that should be alerted on each submission; add an auto-reply to the respondent if the form collects an email address.
  4. 4Publish it, then either share the link directly or paste the embed snippet into your site — the embedded form resizes to fit and loads no marketing or advertising trackers.
  5. 5Watch responses land in Submissions, where you can filter, label and export them to CSV or PDF.

Logic and conditions blueprint

Exactly how this form behaves as it is answered — 3 conditional rules ship with it.

  • Features advanced show logic: if “How likely are you to recommend us?” is greater than 8, the form dynamically exposes “Would you be willing to leave a public review?”. Otherwise that question never appears.
  • Features advanced show logic: if “Did we meet your goals?” is Partially met, the form dynamically exposes “What was missing?”. Otherwise that question never appears.
  • Features advanced show logic: if “Did we meet your goals?” is Missed, the form dynamically exposes “What was missing?”. Otherwise that question never appears.
  • All 3 rules are editable in the Logic tab, and the built-in checker warns about rules that contradict each other.

About this template

A single recommendation score tells you the temperature; the two open questions beside it tell you why. This form pairs a zero to ten scale with what went well and what could improve, then adds the two questions that predict revenue: did we meet your goals, and would you hire us again. Those answers sort clients into promoters worth asking for a public review, quiet passives worth a call, and detractors worth rescuing before they tell someone else. Name and email are deliberately optional, because anonymity produces sharper criticism and the project name already identifies the engagement if you need it. Sent within a week of delivery, while the outcome is fresh and before the relationship cools, response rates on this length of form sit well above half. Read the improvement answers monthly rather than individually — the same sentence appearing three times is a process problem, not a client opinion.

What this form asks

Every question is editable — rename it, make it optional, or delete it entirely.

Page 1 — Your experience

  • Project namerequired
  • Companyrequired
  • How likely are you to recommend us?
  • What went well?required
  • What could we improve?required

Page 2 — Outcome

  • Did we meet your goals?required
  • What was missing?
  • Would you hire us again?required
  • Would you be willing to leave a public review?
  • Your name
  • Your email address

11 questions in total.

How the form changes as it's filled in

This template ships with 3 conditional rules, grouped into 3 behaviours driven by 2 questions. Everything below is already set up — edit or delete any rule once the template is in your workspace.

Driven by “How likely are you to recommend us?

  • Reveals questions

    If “How likely are you to recommend us?” is greater than 8, the form reveals “Would you be willing to leave a public review?”.

Driven by “Did we meet your goals?

  • Reveals questions

    If “Did we meet your goals?” is Partially met, the form reveals “What was missing?”.

  • Reveals questions

    If “Did we meet your goals?” is Missed, the form reveals “What was missing?”.

Set it up step by step

  1. 1

    Send it within a week of delivery

    Feedback collected while the outcome is fresh is both more detailed and more accurate.

  2. 2

    Set the confirmation message

    Use: "Thank you. Your feedback helps us improve." and link the onboarding article for anyone curious about your process.

  3. 3

    Route promoters to a review request

    Anyone scoring nine or ten and open to reviewing should get the review request form the same day.

Mistakes to avoid

  • Requiring a name, which flattens the criticism you most need.
  • Sending it months later, when the detail has evaporated.
  • Reading scores without reading the improvement answers.

What it pairs with

Most teams don't run this form on its own. These are the forms and systems it sits next to.

What to do with the responses

Call every detractor within two days, ask promoters for a public review, and review the improvement themes as a batch each month.

Works in both layouts

These pages cover the same subject ground as the client feedback & nps form, matched on the words people actually search for.

Frequently asked questions

What counts as a good score?

For project services, an average above eight is healthy. The trend across quarters matters more than any single number.

Should responses be anonymous?

Make identification optional. Project name gives you enough context without forcing attribution.

How often should I send it?

After every completed project, plus once a year for ongoing retainer clients.

What do I do with a low score?

Call, do not email. A recovered detractor is often a more loyal client than one who never had a problem.

Is the Client Feedback & NPS Form template free to use?

Yes. You can preview and test Client Feedback & NPS Form on this page without an account, and take a copy into your own HelloForms workspace on the free plan. There is nothing to install and no card required to publish it.

What does the Client Feedback & NPS Form template ask for?

It asks 11 questions across 2 pages, 6 of which are required. Every question is listed in full further down this page, and each one can be renamed, reordered, made optional or deleted after you copy the template.

Can I edit the Client Feedback & NPS Form form after copying it?

Yes — the copy is entirely yours. Change wording, add or remove questions, switch between the classic and card layouts, restyle it to match your brand, and set who gets notified on each submission.

How does the conditional logic in this surveys & feedback form work?

3 conditional rules ship with the template: Features advanced show logic: if “How likely are you to recommend us?” is greater than 8, the form dynamically exposes “Would you be willing to leave a public review?”. Otherwise that question never appears. Features advanced show logic: if “Did we meet your goals?” is Partially met, the form dynamically exposes “What was missing?”. Otherwise that question never appears. Features advanced show logic: if “Did we meet your goals?” is Missed, the form dynamically exposes “What was missing?”. Otherwise that question never appears. All rules are editable in the Logic tab.

Where do responses to the Client Feedback & NPS Form form go?

Submissions land in your workspace under Submissions, where you can search, filter, label and export them to CSV or PDF. You can also email a notification to your team on every submission and send the respondent an auto-reply.

Can I embed the Client Feedback & NPS Form form on my own website?

Yes. Publish the form and paste the embed snippet into any page or share the direct link. The embedded form resizes to fit its container and loads no advertising or marketing trackers inside the iframe.

More forms teams pair with the client feedback & nps form.

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